Marketing 536:

Pricing Strategies (3.0 units)

Introduction to the fundamentals of pricing and pricing strategy. Develop a conceptual framework and a set of analytical tools used to make sound pricing decisions.
  • Restriction: Registration open to the following major(s): Accounting, Business Administration/East Asian Area Studies, Business Administration/Industrial & Systems Engineering, Business Administration/Jewish Nonprofit Management, Business Administration/Pharmacy, Business Administration/Real Estate Development, Business Administration/Social Work, Business Administration/Planning, Business Research, Business Taxation, Gerontology/Business Administration, Business Administration, Juris Doctor/Business Administration, Law/Business Taxation, Medicine/Business Administration, Marketing, Business Administration/Systems Architecting and Engineering, Business Analytics, Public Health/Social Entrepreneurship, Social Entrepreneurship
  • Restriction: Registration open to the following class level(s): Doctoral Student, Master Student
  • Note: Section 16531 is for MBA and other graduate students. Section 16524 is for MS Marketing Students only. Please be mindful of registering for the correct section for your program.
16524D033Lecture6:30-9:30pmMonday10 of 14Shantanu DuttaJKP202notesession dates
16531R033Lecture6:30-9:30pmMonday29 of 40Shantanu DuttaJKP202notesession dates
Information accurate as of October 6, 2022 11:00 am.
Did you find what you needed today? Let us know by taking a short survey.