Data Sciences and Operations 566:

Marketing Analytics (3.0 units)

Applications and models of marketing-related data analyses to the development of data-driven marketing strategies and making data-driven marketing decisions. Duplicates credit in the former DSO 566.
  • Restriction: Registration open to the following major(s): Accounting, Business Administration/East Asian Area Studies, Business Administration/Industrial & Systems Engineering, Business Administration/Jewish Nonprofit Management, Business Administration/Pharmacy, Business Administration/Real Estate Development, Business Administration/Social Work, Business Research, Business Taxation, Business Analytics, Gerontology/Business Administration, Business Administration, Juris Doctor/Business Administration, Law/Business Taxation, Medicine/Business Administration, Marketing, Social Entrepreneurship, Business Administration/Urban Planning, Business Administration/Systems Architecting and Engineering, Global Supply Chain Management, Public Health/Social Entrepreneurship
  • Restriction: Registration open to the following class level(s): Doctoral Student, Master Student
  • Crosslist: This course is offered by the MKT department but may qualify for major credit in DSO. To register, enroll in MKT 566.
  • Note: Sections 16522, 16542, and 16546 are for MBA and other graduate students. Section 16544 is for MS Marketing Students only. Section 16545 is for MS Business Analytics Students only. Please be mindful of registering for the correct section for your program.
16522R033Lecture6:30-9:30pmThursday24 of 25 (8 on waitlist)Kalinda UkanwaJKP102PDF (339896 KB)notesession dates
16542R033Lecture11:00-12:20pmTue, Thu39 of 42 (2 on waitlist)Kalinda UkanwaJKP104PDF (339677 KB)session dates
16544D033Lecture6:30-9:30pmThursday27 of 29Kalinda UkanwaJKP102PDF (339896 KB)notesession dates
16545D033Lecture11:00-12:20pmTue, Thu8 of 12 (1 on waitlist)Kalinda UkanwaJKP104PDF (339677 KB)notesession dates
16546R033Lecture3:30-4:50pmTue, Thu52 of 55 (1 on waitlist)Kalinda UkanwaJKP112PDF (339677 KB)session dates
Information accurate as of May 27, 2022 2:05 pm.