Biopharmaceutical Marketing 503:

Biopharmaceutical Advertising and Communication (3.0 units)

Understand product positioning, timing and market opportunities. Key message development and communication pathways, budgets, quantitative measures for Grab and Growth! Integrated launch and market planning.
  • Note: Visit bpmk.usc.edu for specific class meeting dates.
SectionSessionTypeTimeDaysRegisteredInstructorLocationSyllabusInfo
49278D001LectureTBASat, U45 of 50John Park,
Ken Wong
OFFICE & ONLINEnotesession dates
Information accurate as of May 19, 2022 8:05 am.