collapse allexpand all
Public Relations (PR)
- D class assignments for undergraduates available in ASC; Phone: (213) 740-0900.
- All graduate students (excluding PhDs) will be assessed a $150 per semester "ASCJ Technology fee. There is no technology fee charged for the summer term. Phone (213)740-5297, or email asctech@usc.edu for questions.
Focus on the unique writing requirements of social, online, broadcast, print and other media in public relations/strategic communication; emphasis on judgment, context and audience understanding.
Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
---|---|---|---|---|---|---|---|---|---|
21066D | 001 | Lecture | 9:00-12:20pm | Thursday | 17 of 18 | Lisa Tush | ANN307 | Word (572519 KB) | |
21067D | 001 | Lecture | 6:00-9:20pm | Monday | 20 of 20 | Clarissa Beyah | ONLINE | Word (561467 KB) | |
21068D | 001 | Lecture | 9:00-12:20pm | Monday | 5 of 13 | Claudia Keith | ANN307 | Word (568032 KB) |
Strategies/practices in the growing field of public relations, including landmark cases, campaign planning; special emphasis on historical roots, current and future practice.
Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
---|---|---|---|---|---|---|---|---|---|
21075D | 001 | Lecture | 6:00-9:20pm | Wednesday | 14 of 16 | Jose Zavala | ASC331 | ||
21077D | 001 | Lecture | 6:00-9:20pm | Wednesday | 12 of 14 | Jacqueline Liu | ANN211 | PDF (290585 KB) | |
21087D | 001 | Lecture | 6:00-9:20pm | Tuesday | 14 of 14 | Melissa Robinson | ANN408 | PDF (386365 KB) | |
21088D | 001 | Lecture | 6:00-9:20pm | Tuesday | 12 of 14 | Eugene Legaspi Jr | ANN405 | PDF (329338 KB) |
History and development of advertising; basic advertising campaigns showing relationships of marketing, creative, print and electronic media.
Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
---|---|---|---|---|---|---|---|---|---|
21140D | 001 | Lecture | 6:00-9:20pm | Tuesday | 35 of 36 | Vance Kim | ANN406 | Word (71008 KB) | |
21141D | 001 | Lecture | 6:30-9:50pm | Monday | 27 of 36 | Kim Getty, Jeffrey Blish | ANN406 | PDF (374437 KB) |
Production of advertising materials; emphasis on the creation and design of advertising elements.
- Prerequisite: PR 340
Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
---|---|---|---|---|---|---|---|---|---|
21144D | 001 | Lecture | 6:00-9:20pm | Thursday | 20 of 25 | Dennis Canon | ANNL115 | Word (572213 KB) |
Learn advanced public relations writing and editing, basic design skills and sophisticated video planning, shooting, editing and production skills.
- Prerequisite: PR 209
- Restriction: Registration closed to the following major(s): Public Relations
Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
---|---|---|---|---|---|---|---|---|---|
21159D | 001 | Lecture | 6:00-9:20pm | Thursday | 9 of 18 | Stefan Pollack | ANN413 |
Examines case studies on important Italian companies, ranging from the transportation to the luxury goods industries from both an economical and business point of view.
- Restriction: Registration open to the following major(s): Communication, Journalism, Public Relations
- Crosslist: This course is offered by the COMM department but may qualify for major credit in PR. To register, enroll in COMM 391.
Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
---|---|---|---|---|---|---|---|---|---|
20991D | 141 | Lecture | TBA | TBA | 21 of 21 | Georgia Stahl | OFFICE |
Investigates the implications of the perceptual process of mass media generated immigration discourse in Europe.
- Restriction: Registration open to the following major(s): Communication, Journalism, Public Relations
- Crosslist: This course is offered by the COMM department but may qualify for major credit in PR. To register, enroll in COMM 392.
Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
---|---|---|---|---|---|---|---|---|---|
20992D | 141 | Lecture | TBA | TBA | 11 of 21 | Georgia Stahl | OFFICE |
Examines how politics affects and influences public relations campaigns in the UK and Europe.
- Restriction: Registration open to the following major(s): Broadcast and Digital Journalism, Communication Management, Communication, Journalism, Specialized Journalism, Specialized Journalism (The Arts), Print and Digital Journalism, Public Relations, Strategic Public Relations
Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
---|---|---|---|---|---|---|---|---|---|
21160D | 150 | Lecture | TBA | TBA | 5 of 20 | Georgia Stahl | OFFICE |
Public relations in the design, promotion, and presentation of popular entertainment, including films, broadcasting, music, expositions, amusement parks, resorts and arenas.
Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
---|---|---|---|---|---|---|---|---|---|
21267D | 001 | Lecture | 6:30-9:50pm | Thursday | 26 of 26 | Joy Fehily | ANN209 | Word (554961 KB) | |
21272D | 001 | Lecture | 9:00-12:20pm | Wednesday | 23 of 24 | Nan Sumski | ANN211 | Word (57712 KB) |
Introduction to the field of sports information and promotion, including lectures, media assignments, role-playing, and presentations by sports professionals.
Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
---|---|---|---|---|---|---|---|---|---|
21266D | 001 | Lecture | 6:30-8:10pm | Monday | 24 of 25 | Jeff Moeller | ANN210 |
Understanding of the history and application of celebrity in public relations, focusing on the entertainment industry and the notoriety attached to politics and the media.
Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
---|---|---|---|---|---|---|---|---|---|
21269D | 001 | Lecture | 3:00-6:20pm | Thursday | 32 of 32 | Jennie O'Hagan | ONLINE | PDF (231067 KB) |
PR 478: Social Media Analytics: Data and Content Creation for Real-time Public Relations (4.0 units)
Application of monitoring tools to become social media analysts and real-time content creators; interpretation of large data sets drawn from the social web; understanding of how to present data visually for optimal impact.
Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
---|---|---|---|---|---|---|---|---|---|
21312D | 001 | Lecture | 2:00-5:20pm | Tuesday | 21 of 21 | Matthew Leveque | ANN413 |
Hands-on lab; producing multimedia content; basic principles of design; tools and techniques to create digital images and layouts.
Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
---|---|---|---|---|---|---|---|---|---|
21314D | 001 | Lecture | 4:00-6:20pm | Thursday | 16 of 16 | Jennifer de la Fuente | ANN308 | Word (556896 KB) |
Hands-on lab; audio/video tools for conceiving, shooting, editing, delivering and archiving compelling stories for online audiences; personal brand building; digital storytelling trends and applications.
Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
---|---|---|---|---|---|---|---|---|---|
21270D | 001 | Lecture | 12:00-1:40pm | Thursday | 10 of 16 | Summer Dunsmore | ANN413 | PDF (733745 KB) | |
21273D | 001 | Lecture | 2:00-3:40pm | Monday | 13 of 16 | Sandra Kazarian | ANN308 |
Individual research and readings. Not available for graduate credit.
Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
---|---|---|---|---|---|---|---|---|---|
21402D | 001 | Lecture | TBA | TBA | 0 of 12 | Clarissa Beyah | OFFICE | ||
21403D | 001 | Lecture | TBA | TBA | 0 of 12 | Eunjin (Anna) Kim | OFFICE | ||
21405D | 001 | Lecture | TBA | TBA | 1 of 12 | Su Jung Kim | OFFICE | ||
21409D | 001 | Lecture | TBA | TBA | 0 of 12 | Fred Cook | OFFICE | ||
21416D | 001 | Lecture | TBA | TBA | 0 of 12 | Jennifer Floto | OFFICE | ||
21418D | 001 | Lecture | TBA | TBA | 0 of 12 | Robert Kozinets | OFFICE | ||
21424D | 001 | Lecture | TBA | TBA | 0 of 12 | Matthew Leveque | OFFICE | ||
21426D | 001 | Lecture | TBA | TBA | 0 of 12 | Burghardt Tenderich | OFFICE | ||
21437D | 001 | Lecture | TBA | TBA | 0 of 12 | Jay Wang | OFFICE | ||
21442D | 001 | Lecture | TBA | TBA | 0 of 12 | Aimei Yang | OFFICE | ||
21444D | 001 | Lecture | TBA | TBA | 0 of 12 | OFFICE |
Learn to build, promote and manage a personal brand through critical analysis, case study, interactive interpretation and creative problem solving.
Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
---|---|---|---|---|---|---|---|---|---|
21450D | 001 | Lecture | 6:00-9:20pm | Monday | 29 of 29 | Jennifer Floto | ASC240 |
Leadership workshop inspires students to be braver and more creative; encourages them to discover their leadership potential/explore new challenges inside and outside of classroom.
Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
---|---|---|---|---|---|---|---|---|---|
21439D | 001 | Lecture | 2:00-3:40pm | Tuesday | 12 of 15 | Fred Cook | ANN408 |
Practical and theoretical survey of the public relations profession as it is currently practiced, providing a social/contextual backdrop for further study of the field.
Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
---|---|---|---|---|---|---|---|---|---|
21559D | 169 | Lecture | TBA | TBA | 11 of 80 | Laura Jackson | ONLINE |
Research leading to the master's degree. Maximum units which may be applied to the degree to be determined by the department.
Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
---|---|---|---|---|---|---|---|---|---|
21619D | 879 | Lecture | TBA | TBA | 1 of 12 | Gabriel Kahn,Christopher Smith | OFFICE | ||
21620D | 683 | Lecture | TBA | TBA | 1 of 12 | Willow Bay | OFFICE | ||
21642D | 001 | Lecture | TBA | TBA | 0 of 12 | Eunjin (Anna) Kim | OFFICE | ||
21647D | 001 | Lecture | TBA | TBA | 0 of 12 | Su Jung Kim | OFFICE | ||
21654D | 001 | Lecture | TBA | TBA | 0 of 12 | Clarissa Beyah | OFFICE | ||
21656D | 001 | Lecture | TBA | TBA | 1 of 12 | Jennifer Floto | OFFICE | ||
21662D | 001 | Lecture | TBA | TBA | 0 of 12 | Robert Kozinets | OFFICE | ||
21663D | 001 | Lecture | TBA | TBA | 0 of 12 | Matthew Leveque | OFFICE | ||
21675D | 001 | Lecture | TBA | TBA | 1 of 12 | Burghardt Tenderich | OFFICE | ||
21678D | 001 | Lecture | TBA | TBA | 0 of 12 | Jay Wang | OFFICE | ||
21680D | 001 | Lecture | TBA | TBA | 0 of 12 | Aimei Yang | OFFICE | ||
21681D | 001 | Lecture | TBA | TBA | 1 of 12 | Fred Cook | OFFICE | ||
21683D | 001 | Lecture | TBA | TBA | 0 of 12 | OFFICE |
Credit on acceptance of thesis.
Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
---|---|---|---|---|---|---|---|---|---|
21698D | 001 | Lecture | TBA | TBA | 1 of 1 | Robert Kozinets | OFFICE |
Credit on acceptance of thesis.
Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
---|---|---|---|---|---|---|---|---|---|
21594D | 001 | Lecture | TBA | TBA | 1 of 1 | Matthew Leveque | OFFICE | ||
21596D | 001 | Lecture | TBA | TBA | 1 of 1 | Jennifer Floto | OFFICE |
Seminar in selected topics in journalism.
Section | Session | Units | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
---|---|---|---|---|---|---|---|---|---|---|
Advertising Concepting, Strategy and Creative Development | ||||||||||
21541R | 001 | 3.0 | Lecture | 6:30-9:00pm | Thursday | 10 of 20 | Zachary Jerome | ANN406 | Word (60575 KB) |