Marketing 589:
CMO on Shareholder Value (1.5 units)
Provide an understanding of the role of the Chief Marketing Officer (CMO) in a variety of industries and how he or she influences shareholder value.
- Prerequisite: 1 from (GSBA 509 or GSBA 509A or GSBA 528)
- Note: Section 16548 is for MBA and other graduate students. Section 16543 is for MS Marketing students. Please be mindful of registering for the correct section for your program.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16543D | 415 | Lecture | 5:00-6:20pm | Mon, Wed | 11 of 18 | Diane Badame | JKP112 |   | |
| 16548R | 415 | Lecture | 5:00-6:20pm | Mon, Wed | 44 of 59 | Diane Badame | JKP112 | |