USC Schedule of Classes

Fall 2021

Marketing 589:

CMO on Shareholder Value (1.5 units)

Provide an understanding of the role of the Chief Marketing Officer (CMO) in a variety of industries and how he or she influences shareholder value.
  • Prerequisite: 1 from (GSBA 509 or GSBA 509A or GSBA 528)
  • Note: Section 16548 is for MBA and other graduate students. Section 16543 is for MS Marketing students. Please be mindful of registering for the correct section for your program.
SectionSessionTypeTimeDaysRegisteredInstructorLocationSyllabusInfo
16543D415Lecture5:00-6:20pmMon, Wed11 of 18Diane BadameJKP112notesession dates
16548R415Lecture5:00-6:20pmMon, Wed44 of 59Diane BadameJKP112session dates
Information accurate as of March 10, 2022 2:00 pm.
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