Marketing 533:
Branding Strategy (1.5-3.0 units)
Comprehensive treatment of the behavioral foundations of brands and brand development. Exploration of alternative branding strategies and marketing tools for brand development.
- Prerequisite: 1 from (GSBA 509 or GSBA 509A or GSBA 528)
- Note: Section 16531 is for MBA and other graduate students. Section 16532 is for MS Marketing students. Please be mindful of registering for the correct section for your program.
| Section | Session | Units | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|---|
| 16531R | 411 | 1.5 | Lecture | 5:00-6:20pm | Mon, Wed | 46 of 55 | Diane Badame | JKP112 |   | |
| 16532D | 411 | 1.5 | Lecture | 5:00-6:20pm | Mon, Wed | 20 of 23 | Diane Badame | JKP112 | |