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Public Relations (PR)
- D class assignments for undergraduates available in ASC; Phone: (213) 740-0900.
- All graduate students (excluding PhDs) will be assessed a $150 per semester "ASCJ Technology fee. There is no technology fee charged for the summer term. Phone (213)740-5297, or email asctech@usc.edu for questions.
Focus on the unique writing requirements of social, online, broadcast, print and other media in public relations/strategic communication; emphasis on judgment, context and audience understanding.
- Note: Non-majors who are interested in enrolling in PR 209: Effective Writing for Strategic Public Relations must have at least a 2.5 GPA.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21070D | 001 | Lecture | 9:00-12:20pm | Monday | 16 of 16 | Claudia Keith | ANN307 | Word (566527 KB) |   |
| 21071D | 001 | Lecture | 9:00-12:20pm | Monday | 14 of 14 | Austin Foxxe | ANN308 | | |
| 21072D | 001 | Lecture | 9:00-12:20pm | Thursday | 8 of 12 | Stefan Pollack | ANN308 | | |
| 21073D | 001 | Lecture | 9:00-12:20pm | Thursday | 12 of 12 | Claudia Keith | ANN307 | Word (567835 KB) | |
| 21074D | 001 | Lecture | 6:00-9:20pm | Thursday | 13 of 13 | Clarissa Beyah | ONLINE | PDF (865240 KB) | |
Strategies/practices in the growing field of public relations, including landmark cases, campaign planning; special emphasis on historical roots, current and future practice.
- Note: Non-majors who are interested in enrolling in PR 250: Strategic Public Relations: An Introduction must have at least a 2.5 GPA.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21184D | 001 | Lecture | 6:00-9:20pm | Monday | 14 of 14 | Clarissa Beyah | ONLINE | PDF (908777 KB) | |
| 21186D | 001 | Lecture | 6:00-9:20pm | Tuesday | 15 of 16 | Fred Cook | ANN309 | | |
| 21187D | 001 | Lecture | 6:00-9:20pm | Wednesday | 18 of 18 | Jose Zavala | ASC240 | PDF (280429 KB) | |
| 21188D | 001 | Lecture | 9:00-12:20pm | Wednesday | 12 of 12 | Ron Antonette | ANN405 | |
History and development of advertising; basic advertising campaigns showing relationships of marketing, creative, print and electronic media.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21145D | 001 | Lecture | 6:30-9:50pm | Monday | 23 of 36 | David Measer, Joanne Rietta | ANN406 | | |
| 21146D | 001 | Lecture | 6:30-9:50pm | Tuesday | 32 of 36 | David Dreyer,Jeffrey Blish | ANN406 | PDF (303937 KB) | |
Introduction to media relations, social media and influencer engagement; intensive writing and creating multimedia content for traditional, emerging and social media.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21190D | 001 | Lecture | 3:00-6:20pm | Thursday | 9 of 11 | Nan Sumski | ANN308 | Word (78504 KB) | |
| 21192D | 001 | Lecture | 2:30-5:50pm | Thursday | 11 of 11 | Kate Jacobs | ANN307 | PDF (457510 KB) | |
Advanced course in writing, digital content and multimedia creation; production of communications collateral for social and owned media channels targeting an array of audiences.
- Prerequisite: PR 351A
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21201D | 001 | Lecture | 6:00-9:20pm | Wednesday | 11 of 13 | Darryl Ryan | ANN413 | PDF (354100 KB) | |
| 21202D | 001 | Lecture | 9:00-12:20pm | Wednesday | 13 of 13 | Amara Aguilar | ANN413 | | |
| 21204D | 001 | Lecture | 2:00-5:20pm | Thursday | 14 of 15 | Stefan Pollack | ANN413 | | |
| 21205D | 001 | Lecture | 3:00-6:20pm | Wednesday | 15 of 15 | Jennifer de la Fuente | ANN308 | PDF (354706 KB) | |
Learn advanced public relations writing and editing, basic design skills and sophisticated video planning, shooting, editing and production skills.
- Prerequisite: PR 209
- Restriction: Registration closed to the following major(s): Public Relations
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21208D | 001 | Lecture | 6:00-9:20pm | Thursday | Canceled | |
Covers the complex intersection of legal standards and regulations, ethical practices and decision making, and social responsibilities for public relations/strategic communication practitioners.
- Prerequisite: PR 250
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21240D | 001 | Lecture | 2:00-5:20pm | Tuesday | 16 of 20 | Susan Gavigan | ANN405 | PDF (318735 KB) | |
Relationship between public relations/strategic communication and other organizational disciplines; understanding business goals and objectives; economic literacy; financial/investor relations; how PR/communication agencies are built and managed.
- Prerequisite: PR 351A
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21241D | 001 | Lecture | 2:00-5:20pm | Wednesday | 13 of 13 | David Stamper | ANN309 | | |
| 21242D | 001 | Lecture | 6:00-9:20pm | Thursday | 11 of 13 | David Stamper | ANN305 | | |
| 21243D | 001 | Lecture | 9:00-12:20pm | Monday | 11 of 12 | Melanie Cherry | ANN305 | Word (569909 KB) | |
| 21244D | 001 | Lecture | 2:00-5:20pm | Monday | 13 of 13 | Burghardt Tenderich | ANNL115 | |
An extensive overview of the Lifestyle Public Relations category with special emphasis on social media, non-traditional influencers and audience segmentation.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21185D | 001 | Lecture | 6:30-9:50pm | Wednesday | 25 of 30 | Jennifer Floto | ANNL115 | |
In-depth study of methods for planning, managing and evaluating strategic communication campaigns; critical analysis of contemporary cases; development of campaigns for real world clients.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21268D | 001 | Lecture | 6:00-9:20pm | Tuesday | 14 of 15 | Stephen Jones | ANN408 | |
Public relations in the design, promotion, and presentation of popular entertainment, including films, broadcasting, music, expositions, amusement parks, resorts and arenas.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21270D | 001 | Lecture | 6:30-9:50pm | Wednesday | 22 of 22 | Theresa Corigliano | ONLINE | Word (829335 KB) | |
Introduction to the field of sports information and promotion, including lectures, media assignments, role-playing, and presentations by sports professionals.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21275D | 001 | Lecture | 6:30-8:10pm | Tuesday | 23 of 25 | Jeff Moeller | ANN209 | |
Introduction to the specialized field of public relations for non-profit and non-governmental organizations; emphasis on case studies, strategic and critical thinking, and campaign development.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21278D | 001 | Lecture | 6:00-9:20pm | Thursday | 6 of 16 | Zahra Nealy | ASC230 | Word (579105 KB) | |
Application of public relations principles to the context of political campaigns; emphasis on message development and delivery; relationship between candidate, news media, and electorate.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21280D | 001 | Lecture | 2:00-5:20pm | Wednesday | 9 of 26 | Daniel Schnur | ANNL115 | PDF (327760 KB) | |
Identification of key strategic insights that drive successful communication campaigns, based on research techniques including surveys, content evaluation and social media monitoring.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21290D | 001 | Lecture | 9:00-12:20pm | Tuesday | 19 of 19 | Eunjin (Anna) Kim | ANN305 | | |
| 21291D | 001 | Lecture | 9:00-12:20pm | Thursday | 16 of 18 | Su Jung Kim | ANN305 | | |
| 21292D | 001 | Lecture | 2:00-5:20pm | Tuesday | 18 of 19 | Eunjin (Anna) Kim | ANN305 | | |
| 21293D | 001 | Lecture | 6:00-9:20pm | Monday | 14 of 19 | Su Jung Kim | ASC328 | |
PR 478: Social Media Analytics: Data and Content Creation for Real-time Public Relations (4.0 units)
Application of monitoring tools to become social media analysts and real-time content creators; interpretation of large data sets drawn from the social web; understanding of how to present data visually for optimal impact.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21316D | 001 | Lecture | 2:00-5:20pm | Tuesday | 19 of 20 | Matthew Leveque | ANN309 | |
Hands-on lab; producing multimedia content; basic principles of design; tools and techniques to create digital images and layouts.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21320D | 001 | Lecture | 12:30-2:10pm | Wednesday | 15 of 16 | Jennifer de la Fuente | ANN413 | PDF (365212 KB) | |
Hands-on lab; audio/video tools for conceiving, shooting, editing, delivering and archiving compelling stories for online audiences; personal brand building; digital storytelling trends and applications.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21075D | 001 | Lecture | 4:00-5:40pm | Thursday | 10 of 16 | Sandra Kazarian | ANN305 | |
Overview of tools and techniques available to convey messages and experiences; exploration into graphic design, visual branding, design methods and processes.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21370D | 001 | Lecture | 4:30-6:10pm | Tuesday | 9 of 17 | Susanne Manheimer | ANN308 | PDF (335083 KB) | |
Individual research and readings. Not available for graduate credit.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21396D | 001 | Lecture | TBA | TBA | 0 of 12 | Su Jung Kim | OFFICE | | |
| 21402D | 001 | Lecture | TBA | TBA | 1 of 12 | Eunjin (Anna) Kim | OFFICE | | |
| 21403D | 001 | Lecture | TBA | TBA | 0 of 12 | Fred Cook | OFFICE | | |
| 21406D | 001 | Lecture | TBA | TBA | 1 of 12 | Jennifer Floto | OFFICE | | |
| 21413D | 001 | Lecture | TBA | TBA | 0 of 12 | Matthew Leveque | OFFICE | | |
| 21424D | 001 | Lecture | TBA | TBA | 0 of 12 | Burghardt Tenderich | OFFICE | | |
| 21426D | 001 | Lecture | TBA | TBA | 0 of 12 | Jay Wang | OFFICE | | |
| 21428D | 001 | Lecture | TBA | TBA | 0 of 12 | Aimei Yang | OFFICE | | |
| 21429D | 001 | Lecture | TBA | TBA | 0 of 12 | Robert Kozinets | OFFICE | | |
| 21455D | 001 | Lecture | TBA | TBA | 0 of 12 | Clarissa Beyah | OFFICE | |
Study and evaluation of communications campaigns by civil society actors to influence public policy with a focus on messaging and efforts to shape news coverage.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21456R | 001 | Lecture | 2:00-5:20pm | Tuesday | 10 of 20 | Roberto Suro | ASC328 | PDF (311777 KB) | |
Explores the practice of public relations and advertising in a broader strategic communication and digital context; emphasizing strategy, critical thinking and problem solving.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21490D | 001 | Lecture | 6:30-9:00pm | Monday | 18 of 20 | Brenda Lynch | ASC240 | | |
| 21491D | 001 | Lecture | 6:00-8:30pm | Tuesday | 19 of 20 | Burghardt Tenderich | ANN210 | | |
| 21492D | 001 | Lecture | 6:30-9:00pm | Monday | 19 of 20 | Dotty Diemer | ANN408 | Word (564444 KB) | |
| 21493D | 001 | Lecture | 6:30-9:00pm | Thursday | 19 of 20 | Toya Holness | ANN308 | Word (565699 KB) | |
| 21494D | 001 | Lecture | 6:00-8:30pm | Wednesday | 19 of 21 | Clarissa Beyah | ONLINE | PDF (934359 KB) | |
| 21495D | 001 | Lecture | 6:30-9:00pm | Tuesday | 20 of 20 | Paul Gomez | ANN413 | PDF (363209 KB) | |
| 21496D | 001 | Lecture | 6:30-9:00pm | Thursday | 18 of 20 | Tina Vennegaard | ANN307 | |
Provides the foundations of quantitative research methods, the basics of storytelling with data and critical thinking skills in public relations, advertising and related fields.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21313D | 001 | Lecture | 6:30-9:00pm | Wednesday | 19 of 20 | Laura Jackson | ANN408 | PDF (443679 KB) | |
| 21314D | 001 | Lecture | 6:30-9:00pm | Tuesday | 19 of 20 | Ashley Baxter | ANN301D | Word (71438 KB) | |
| 21315D | 001 | Lecture | 6:30-9:00pm | Wednesday | 19 of 20 | Ashley Baxter | ANN309 | Word (71174 KB) | |
| 21317D | 001 | Lecture | 6:30-9:00pm | Thursday | 15 of 20 | Laura Jackson | ASC240 | PDF (443408 KB) | |
| 21318D | 001 | Lecture | 6:30-9:00pm | Tuesday | 18 of 20 | Kevin Hung | ANN305 | PDF (406614 KB) | |
| 21319D | 001 | Lecture | 6:30-9:00pm | Wednesday | 22 of 22 | Dave Quast | ANN305 | Word (569250 KB) | |
| 21324D | 001 | Lecture | 6:30-9:00pm | Monday | 18 of 20 | Dave Quast | ONLINE | PDF (306170 KB) | |
Provides student training with cutting-edge digital research methods and applied data analytic skills relevant to current and future public relations and advertising practices.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21311D | 001 | Lecture | 6:30-9:00pm | Tuesday | 9 of 15 | Aimei Yang | ANN211 | | |
| 21312D | 001 | Lecture | 6:30-9:00pm | Monday | 2 of 15 | Aimei Yang | ANN211 | |
Conceptualization and creation of strategic, research-based, primarily image and video multimedia content for use by organizations of all types.
- Prerequisite: PR 524
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21322D | 001 | Lecture | 6:30-9:00pm | Monday | 13 of 15 | Morgan Keller | ANN308 | PDF (461663 KB) | |
| 21323D | 001 | Lecture | 3:30-6:00pm | Monday | 11 of 15 | Matthew Leveque | ANN408 | | |
| 21325D | 001 | Lecture | 6:30-9:00pm | Wednesday | 4 of 15 | Annelise Bamberg | ANN406 | PDF (486637 KB) | |
Teaches persuasive writing for practitioners in public relations, advertising, influencer relations and brand activation through in-class writing drills with and without deadline pressure.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21459D | 001 | Lecture | 6:30-9:00pm | Tuesday | 19 of 20 | Patrick Maio | ANN307 | Word (573558 KB) | |
| 21489D | 001 | Lecture | 6:30-9:00pm | Thursday | 12 of 20 | Jacqueline Liu | ANN413 | PDF (331285 KB) | |
| 21553D | 001 | Lecture | 6:30-9:00pm | Tuesday | 20 of 20 | Jennifer Floto | ANN308 | | |
| 21554D | 001 | Lecture | 6:30-9:00pm | Thursday | 19 of 20 | Lisa Tush | ONLINE | PDF (529345 KB) | |
| 21555D | 001 | Lecture | 6:30-9:00pm | Wednesday | 18 of 20 | Kate Jacobs | ANN308 | PDF (394645 KB) | |
| 21556D | 001 | Lecture | 6:30-9:00pm | Monday | 20 of 20 | Jennifer Floto | ANN413 | | |
| 21558D | 001 | Lecture | 6:30-9:00pm | Monday | 20 of 20 | Darryl Ryan | ANN307 | PDF (434844 KB) | |
In-depth study of the creation and protection of reputations for entertainment properties of all types and the characteristics that distinguish it from other disciplines.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21563R | 001 | Lecture | 6:30-9:00pm | Thursday | 11 of 20 | Jennie O'Hagan | ANN408 | PDF (288063 KB) | |
Learn all aspects of corporate communications and reputation management through real-time news analysis, cases and senior guest speakers from the world's largest, most admired companies.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21597R | 001 | Lecture | 6:30-9:00pm | Monday | 9 of 20 | Kirk Stewart | ANN209 | |
Research leading to the master's degree. Maximum units which may be applied to the degree to be determined by the department.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21464D | 001 | Lecture | TBA | TBA | 0 of 12 | Jay Wang | OFFICE | | |
| 21523D | 138 | Lecture | TBA | TBA | 1 of 1 | Andrew Keown | OFFICE | | |
| 21524D | 001 | Lecture | TBA | TBA | 0 of 12 | Clarissa Beyah | OFFICE | | |
| 21621D | 001 | Lecture | TBA | TBA | 0 of 12 | Robert Kozinets | OFFICE | | |
| 21622D | 001 | Lecture | TBA | TBA | 0 of 12 | Eunjin (Anna) Kim | OFFICE | | |
| 21629D | 001 | Lecture | TBA | TBA | 0 of 12 | Su Jung Kim | OFFICE | | |
| 21636D | 001 | Lecture | TBA | TBA | 0 of 12 | Fred Cook | OFFICE | | |
| 21642D | 001 | Lecture | TBA | TBA | 0 of 12 | Burghardt Tenderich | OFFICE | | |
| 21644D | 001 | Lecture | TBA | TBA | 3 of 12 | Jennifer Floto | OFFICE | | |
| 21649D | 001 | Lecture | TBA | TBA | 0 of 12 | Aimei Yang | OFFICE | | |
| 21654D | 001 | Lecture | TBA | TBA | 1 of 12 | Matthew Leveque | OFFICE | |
Credit on acceptance of thesis.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21062D | 001 | Lecture | TBA | TBA | 1 of 1 | Robert Kozinets | OFFICE | | |
| 21064D | 001 | Lecture | TBA | TBA | 1 of 1 | Burghardt Tenderich | OFFICE | | |
| 21681D | 001 | Lecture | TBA | TBA | 2 of 2 | Jennifer Floto | OFFICE | |
Credit on acceptance of thesis.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21665D | 001 | Lecture | TBA | TBA | 1 of 1 | Jennifer Floto | OFFICE | |
Credit on acceptance of thesis.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21503D | 001 | Lecture | TBA | TBA | 1 of 1 | Jennifer Floto | OFFICE | |