Spring 2021

Focus on the unique writing requirements of social, online, broadcast, print and other media in public relations/strategic communication; emphasis on judgment, context and audience understanding.

Strategies/practices in the growing field of public relations, including landmark cases, campaign planning; special emphasis on historical roots, current and future practice.

History and development of advertising; basic advertising campaigns showing relationships of marketing, creative, print and electronic media.

Production of advertising materials; emphasis on the creation and design of advertising elements.

Introduction to media relations, social media and influencer engagement; intensive writing and creating multimedia content for traditional, emerging and social media.

Advanced course in writing, digital content and multimedia creation; production of communications collateral for social and owned media channels targeting an array of audiences.

Learn advanced public relations writing and editing, basic design skills and sophisticated video planning, shooting, editing and production skills.

Media is social. Influencers reign. Influencer Relations provides a practical understanding of the new rules of the industry for students interested in working within it.

Covers the complex intersection of legal standards and regulations, ethical practices and decision making, and social responsibilities for public relations/strategic communication practitioners.

Relationship between public relations/strategic communication and other organizational disciplines; understanding business goals and objectives; economic literacy; financial/investor relations; how PR/communication agencies are built and managed.

In-depth study of methods for planning, managing and evaluating strategic communication campaigns; critical analysis of contemporary cases; development of campaigns for real world clients.

Public relations in the design, promotion, and presentation of popular entertainment, including films, broadcasting, music, expositions, amusement parks, resorts and arenas.

Sports Public Relations isn't only getting press for a team or player; it's managing communications among influencers. Complements overview course giving students advanced look at practitioners' role with professional athletes.

Introduction to the field of sports information and promotion, including lectures, media assignments, role-playing, and presentations by sports professionals.

Understanding of the history and application of celebrity in public relations, focusing on the entertainment industry and the notoriety attached to politics and the media.

Application of public relations principles to the context of political campaigns; emphasis on message development and delivery; relationship between candidate, news media, and electorate.

Identification of key strategic insights that drive successful communication campaigns, based on research techniques including surveys, content evaluation and social media monitoring.

In-depth look at various aspects of Lifestyle PR with special emphasis on food, fashion and beauty, travel/tourism, hospitality, furniture/housewares, toys and more.

Application of monitoring tools to become social media analysts and real-time content creators; interpretation of large data sets drawn from the social web; understanding of how to present data visually for optimal impact.

Hands-on lab; producing multimedia content; basic principles of design; tools and techniques to create digital images and layouts.

Hands-on lab; audio/video tools for conceiving, shooting, editing, delivering and archiving compelling stories for online audiences; personal brand building; digital storytelling trends and applications.

Individual research and readings. Not available for graduate credit.

Leadership workshop inspires students to be braver and more creative; encourages them to discover their leadership potential/explore new challenges inside and outside of classroom.

Provides student training with cutting-edge digital research methods and applied data analytic skills relevant to current and future public relations and advertising practices.

Covers the conceptualization and creation of strategy-based, engaging, primarily web-based multimedia content for use by organizations of all types.

Conceptualization and creation of strategic, research-based, primarily image and video multimedia content for use by organizations of all types.

Speaking the language of the board room; understanding business goals and objectives; economic literacy; financial/investor relations; understanding organizational disciplines and how they relate to corporate communication; PR/communication business processes and management.

Specialized writing for persuasive and strategic communication contexts. Intensive focus on public relations writing for print, online, broadcast, and social media.

Research leading to the master's degree. Maximum units which may be applied to the degree to be determined by the department.

Credit on acceptance of thesis.

Credit on acceptance of thesis.

Credit on acceptance of thesis.

Leadership workshop inspires stepping outside of comfort zones to be braver and more creative. Encourages discovery of leadership potential by exploring new ideas and challenges.

Seminar in selected topics in journalism.