Marketing 526:
Advertising and Social Media: Strategy and Analytics (3.0 units)
Effective advertising in an era of social media including strategy and analytics for crafting ad messages, testing ads, budgeting and media scheduling.
- Restriction: Registration open to the following major(s): Accounting, Business Administration/East Asian Area Studies, Business Administration/Industrial & Systems Engineering, Business Administration/Jewish Nonprofit Management, Business Administration/Pharmacy, Business Administration/Urban Planning, Business Administration/Real Estate Development, Business Administration/Systems Architecting and Engineering, Business Administration/Social Work, Business Research, Business Taxation, Gerontology/Business Administration, Business Administration, Juris Doctor/Business Administration, Law/Business Taxation, Medicine/Business Administration, Marketing, Public Health/Social Entrepreneurship, Social Entrepreneurship
- Restriction: Registration open to the following class level(s): Doctoral Student, Master Student
- Note: Section 16526 is for MBA and other graduate students. Section 16537 is for MS Marketing students. Please be mindful of registering for the correct section for your program.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16526R | 071 | Lecture | 5:00-6:20pm | Tue, Thu | 38 of 44 | Gerard Tellis | ONLINE | PDF (793190 KB) |   |
| 16527D | 071 | Lecture | 5:00-6:20pm | Tue, Thu | 11 of 17 | Gerard Tellis | ONLINE | PDF (793190 KB) | |