Data Sciences and Operations 566:
Marketing Analytics (3.0 units)
Applications and models of marketing-related data analyses to the development of data-driven marketing strategies and making data-driven marketing decisions. Duplicates credit in the former DSO 566.
- Restriction: Registration open to the following major(s): Accounting, Business Administration/East Asian Area Studies, Business Administration/Industrial & Systems Engineering, Business Administration/Jewish Nonprofit Management, Business Administration/Pharmacy, Business Administration/Real Estate Development, Business Administration/Social Work, Business Research, Business Taxation, Business Analytics, Gerontology/Business Administration, Business Administration, Juris Doctor/Business Administration, Law/Business Taxation, Medicine/Business Administration, Marketing, Social Entrepreneurship, Business Administration/Urban Planning, Business Administration/Systems Architecting and Engineering, Global Supply Chain Management, Public Health/Social Entrepreneurship
- Restriction: Registration open to the following class level(s): Doctoral Student, Master Student
- Crosslist: This course is offered by the MKT department but may qualify for major credit in DSO. To register, enroll in MKT 566.
- Note: Sections 16562 and 16563 are for MS Business Analytics students only. Sections 16546 and 16547 are for MBA and other graduate students. Duplicates credit in the former DSO 566.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16546R | 071 | Lecture | 2:00-3:20pm | Mon, Wed | 24 of 30 | Kalinda Ukanwa | ONLINE | PDF (95460 KB) |   |
| 16547R | 071 | Lecture | 3:30-4:50pm | Mon, Wed | 23 of 48 | Kalinda Ukanwa | ONLINE | PDF (95460 KB) | |
| 16562D | 071 | Lecture | 2:00-3:20pm | Mon, Wed | 26 of 30 | Kalinda Ukanwa | ONLINE | PDF (95460 KB) | |
| 16563D | 071 | Lecture | 3:30-4:50pm | Mon, Wed | 3 of 12 | Kalinda Ukanwa | ONLINE | PDF (95460 KB) | |