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Public Relations (PR)
- D class assignments for undergraduates available in ASC; Phone: (213) 740-0900.
- All graduate students (excluding PhDs) will be assessed a $150 per semester "ASCJ Technology fee. There is no technology fee charged for the summer term. Phone (213)740-5297, or email asctech@usc.edu for questions.
Focus on the unique writing requirements of social, online, broadcast, print and other media in public relations/strategic communication; emphasis on judgment, context and audience understanding.
- Note: Non-majors who are interested in enrolling in PR 209: Effective Writing for Strategic Public Relations must have at least a 2.5 GPA.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21070D | 001 | Lecture | 9:00-12:20pm | Monday | 12 of 15 | Patrick Maio | ANN307 & ONLINE | PDF (284608 KB) |   |
| 21071D | 001 | Lecture | 9:00-12:20pm | Monday | 8 of 15 | Austin Foxxe | ANN308 & ONLINE | | |
| 21072D | 060 | Lecture | 6:00-9:20pm | Thursday | 15 of 16 | Clarissa Beyah | ONLINE | PDF (439531 KB) | |
| 21073D | 001 | Lecture | 12:00-3:20pm | Wednesday | 15 of 15 | Lisa Tush | ANN305 & ONLINE | PDF (441636 KB) | |
| 21074D | 001 | Lecture | 9:00-12:20pm | Thursday | 5 of 15 | Claudia Keith | ANN308 & ONLINE | |
Strategies/practices in the growing field of public relations, including landmark cases, campaign planning; special emphasis on historical roots, current and future practice.
- Note: Non-majors who are interested in enrolling in PR 250: Strategic Public Relations: An Introduction must have at least a 2.5 GPA.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21184D | 060 | Lecture | 6:00-9:20pm | Monday | 16 of 18 | Lauren Lamkin Grancio | ONLINE | | |
| 21186D | 060 | Lecture | 6:00-9:20pm | Tuesday | 14 of 18 | Toya Holness | ONLINE | PDF (374274 KB) | |
| 21187D | 060 | Lecture | 6:00-9:20pm | Wednesday | 11 of 18 | Jose Zavala | ONLINE | | |
| 21188D | 060 | Lecture | 6:00-9:20pm | Tuesday | 13 of 18 | Clarissa Beyah | ONLINE | PDF (402269 KB) | |
History and development of advertising; basic advertising campaigns showing relationships of marketing, creative, print and electronic media.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21145D | 060 | Lecture | 6:30-9:50pm | Monday | 33 of 36 | David Dreyer,Jeffrey Blish | ONLINE | PDF (351342 KB) | |
| 21146D | 060 | Lecture | 6:30-9:50pm | Tuesday | 22 of 36 | David Measer, Joanne Rietta | ONLINE | PDF (391972 KB) | |
Introduction to media relations, social media and influencer engagement; intensive writing and creating multimedia content for traditional, emerging and social media.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21190D | 001 | Lecture | 3:00-6:20pm | Thursday | 17 of 17 | Nan Sumski | ANN301D & ONLINE | Word (247063 KB) | |
| 21192D | 001 | Lecture | 2:00-5:20pm | Tuesday | 17 of 17 | Kate Jacobs | ANN307 & ONLINE | PDF (419636 KB) | |
Advanced course in writing, digital content and multimedia creation; production of communications collateral for social and owned media channels targeting an array of audiences.
- Prerequisite: PR 351A
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21201D | 001 | Lecture | 6:00-9:20pm | Tuesday | 17 of 17 | Darryl Ryan | ANN301D & ONLINE | | |
| 21202D | 001 | Lecture | 9:00-12:20pm | Thursday | 15 of 15 | Jennifer de la Fuente | ANN307 & ONLINE | | |
| 21204D | 001 | Lecture | 9:00-12:20pm | Thursday | 15 of 15 | Stefan Pollack | ANN406 & ONLINE | PDF (322373 KB) | |
| 21205D | 001 | Lecture | 2:00-5:20pm | Wednesday | 14 of 15 | Keith Plocek | ANN308 & ONLINE | PDF (303171 KB) | |
Learn advanced public relations writing and editing, basic design skills and sophisticated video planning, shooting, editing and production skills.
- Prerequisite: PR 209
- Restriction: Registration closed to the following major(s): Public Relations
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21208D | 001 | Lecture | 2:00-5:20pm | Thursday | 8 of 14 | Stefan Pollack | ANN406 & ONLINE | PDF (315180 KB) | |
Covers the complex intersection of legal standards and regulations, ethical practices and decision making, and social responsibilities for public relations/strategic communication practitioners.
- Prerequisite: PR 250
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21240D | 060 | Lecture | 2:00-5:20pm | Thursday | 21 of 23 | Susan Gavigan | ONLINE | PDF (419225 KB) | |
Relationship between public relations/strategic communication and other organizational disciplines; understanding business goals and objectives; economic literacy; financial/investor relations; how PR/communication agencies are built and managed.
- Prerequisite: PR 351A
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21241D | 060 | Lecture | 2:00-5:20pm | Tuesday | 17 of 20 | Burghardt Tenderich | ONLINE | | |
| 21242D | 060 | Lecture | 6:00-9:20pm | Thursday | 18 of 20 | Melanie Cherry | ONLINE | | |
| 21243D | 060 | Lecture | 9:00-12:20pm | Monday | 18 of 20 | David Stamper | ONLINE | | |
| 21244D | 060 | Lecture | 2:00-5:20pm | Monday | 18 of 20 | David Stamper | ONLINE | |
An extensive overview of the Lifestyle Public Relations category with special emphasis on social media, non-traditional influencers and audience segmentation.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21185D | 060 | Lecture | 6:30-9:50pm | Wednesday | 33 of 33 | Jennifer Floto | ONLINE | |
In-depth study of methods for planning, managing and evaluating strategic communication campaigns; critical analysis of contemporary cases; development of campaigns for real world clients.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21268D | 060 | Lecture | 6:00-9:20pm | Tuesday | 13 of 15 | Kirk Stewart | ONLINE | PDF (275562 KB) | |
Public relations in the design, promotion, and presentation of popular entertainment, including films, broadcasting, music, expositions, amusement parks, resorts and arenas.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21270D | 060 | Lecture | 6:30-9:50pm | Wednesday | 19 of 20 | Theresa Corigliano | ONLINE | Word (841589 KB) | |
Introduction to the field of sports information and promotion, including lectures, media assignments, role-playing, and presentations by sports professionals.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21275D | 060 | Lecture | 6:30-8:10pm | Tuesday | 15 of 25 | Jeffrey Moeller | ONLINE | Word (561009 KB) | |
Introduction to the specialized field of public relations for non-profit and non-governmental organizations; emphasis on case studies, strategic and critical thinking, and campaign development.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21278D | 060 | Lecture | 6:00-9:20pm | Thursday | 18 of 20 | Zahra Nealy | ONLINE | PDF (302738 KB) | |
Application of public relations principles to the context of political campaigns; emphasis on message development and delivery; relationship between candidate, news media, and electorate.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21280D | 060 | Lecture | 2:00-5:20pm | Wednesday | 23 of 26 | Daniel Schnur | ONLINE | PDF (240328 KB) | |
Identification of key strategic insights that drive successful communication campaigns, based on research techniques including surveys, content evaluation and social media monitoring.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21290D | 060 | Lecture | 9:00-12:20pm | Tuesday | 17 of 18 | Su Jung Kim | ONLINE | | |
| 21291D | 060 | Lecture | 12:00-1:40pm | Mon, Wed | 19 of 19 | Jennifer Floto | ONLINE | | |
| 21292D | 060 | Lecture | 2:00-5:20pm | Thursday | 16 of 18 | Su Jung Kim | ONLINE | | |
| 21293D | 060 | Lecture | 2:00-5:20pm | Thursday | 12 of 18 | Dave Quast | ONLINE | PDF (379652 KB) | |
PR 478: Social Media Analytics: Data and Content Creation for Real-time Public Relations (4.0 units)
Application of monitoring tools to become social media analysts and real-time content creators; interpretation of large data sets drawn from the social web; understanding of how to present data visually for optimal impact.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21316D | 001 | Lecture | 2:00-5:20pm | Tuesday | 20 of 21 | Matthew Leveque | ANN404 & ONLINE | |
Hands-on lab; producing multimedia content; basic principles of design; tools and techniques to create digital images and layouts.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21320D | 001 | Lecture | 12:30-2:10pm | Monday | 16 of 17 | Jennifer de la Fuente | ANN308 & ONLINE | PDF (343933 KB) | |
Hands-on lab; audio/video tools for conceiving, shooting, editing, delivering and archiving compelling stories for online audiences; personal brand building; digital storytelling trends and applications.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21075D | 060 | Lecture | 2:00-3:40pm | Thursday | 10 of 16 | Summer Dunsmore | ONLINE | PDF (547553 KB) | |
Overview of tools and techniques available to convey messages and experiences; exploration into graphic design, visual branding, design methods and processes.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21370D | 060 | Lecture | 3:00-4:40pm | Tuesday | 10 of 16 | Susanne Manheimer | ONLINE | PDF (335234 KB) | |
Individual research and readings. Not available for graduate credit.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21396D | 001 | Lecture | TBA | TBA | 0 of 12 | Su Jung Kim | OFFICE | | |
| 21402D | 001 | Lecture | TBA | TBA | 0 of 12 | Eunjin (Anna) Kim | OFFICE | | |
| 21403D | 001 | Lecture | TBA | TBA | 0 of 12 | Fred Cook | OFFICE | | |
| 21406D | 001 | Lecture | TBA | TBA | 1 of 12 | Jennifer Floto | OFFICE | | |
| 21413D | 001 | Lecture | TBA | TBA | 0 of 12 | Matthew Leveque | OFFICE | | |
| 21424D | 001 | Lecture | TBA | TBA | 0 of 12 | Burghardt Tenderich | OFFICE | | |
| 21426D | 001 | Lecture | TBA | TBA | 0 of 12 | Jay Wang | OFFICE | | |
| 21428D | 001 | Lecture | TBA | TBA | 0 of 12 | Aimei Yang | OFFICE | | |
| 21429D | 001 | Lecture | TBA | TBA | 0 of 12 | Robert Kozinets | OFFICE | | |
| 21455D | 001 | Lecture | TBA | TBA | 0 of 12 | OFFICE | | ||
| 21459D | 226 | Lecture | TBA | TBA | 0 of 12 | Andrew Keown | OFFICE | |
Study and evaluation of communications campaigns by civil society actors to influence public policy with a focus on messaging and efforts to shape news coverage.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21456D | 001 | Lecture | 4:00-7:20pm | Tuesday | 8 of 16 | Paul Gomez | ANN305 & ONLINE | PDF (350910 KB) | |
Explores the practice of public relations and advertising in a broader strategic communication and digital context; emphasizing strategy, critical thinking and problem solving.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21491D | 001 | Lecture | 6:30-9:00pm | Tuesday | 14 of 15 | Dotty Diemer | ASC207 & ONLINE | PDF (425908 KB) | |
| 21492D | 001 | Lecture | 6:00-8:30pm | Monday | 15 of 15 | Burghardt Tenderich | ANN408 & ONLINE | | |
| 21493D | 001 | Lecture | 6:30-9:00pm | Thursday | 13 of 15 | Brenda Lynch | ANN305 & ONLINE | PDF (416508 KB) | |
| 21494D | 060 | Lecture | 6:00-8:30pm | Wednesday | 15 of 16 | Stephen Jones | ONLINE | |
Provides the foundations of quantitative research methods, the basics of storytelling with data and critical thinking skills in public relations, advertising and related fields.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21317D | 001 | Lecture | 6:30-9:00pm | Thursday | 14 of 15 | Laura Jackson | ASC240 & ONLINE | PDF (357410 KB) | |
| 21318D | 060 | Lecture | 6:30-9:00pm | Tuesday | 13 of 15 | Ashley Baxter | ONLINE | | |
| 21319D | 060 | Lecture | 6:30-9:00pm | Wednesday | 15 of 15 | Dave Quast | ONLINE | PDF (276130 KB) | |
| 21324D | 001 | Lecture | 6:30-9:00pm | Monday | 11 of 15 | Kevin Hung | ANN301D & ONLINE | |
Covers the conceptualization and creation of strategy-based, engaging, primarily web-based multimedia content for use by organizations of all types.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21321D | 001 | Lecture | 2:00-4:30pm | Thursday | 13 of 15 | Keith Plocek | ANN210 & ONLINE | PDF (382679 KB) | |
Teaches persuasive writing for practitioners in public relations, advertising, influencer relations and brand activation through in-class writing drills with and without deadline pressure.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21553D | 001 | Lecture | 6:30-9:00pm | Tuesday | 11 of 15 | Jacqueline Liu | ANN308 & ONLINE | PDF (319239 KB) | |
| 21554D | 001 | Lecture | 6:30-9:00pm | Thursday | 9 of 15 | Lisa Tush | ANN307 & ONLINE | PDF (451205 KB) | |
| 21555D | 001 | Lecture | 6:30-9:00pm | Wednesday | 14 of 15 | Kate Jacobs | ANN307 & ONLINE | PDF (496177 KB) | |
| 21556D | 001 | Lecture | 6:30-9:00pm | Monday | 15 of 15 | Jennifer Floto | ANN307 & ONLINE | |
Concept of branding, including brand definition, brand engagement, brand management and the role of public relations in creating brand value.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21561D | 060 | Lecture | 2:00-4:30pm | Tuesday | 30 of 30 | Fred Cook | ONLINE | |
In-depth study of the creation and protection of reputations for entertainment properties of all types and the characteristics that distinguish it from other disciplines.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21563D | 001 | Lecture | 6:30-9:00pm | Thursday | 21 of 21 | Jennie O'Hagan | ANN409ABC & ONLINE | Word (126721 KB) | |
Practical and theoretical survey of the public relations profession as it is currently practiced, providing a social/contextual backdrop for further study of the field.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21557D | 169 | Lecture | TBA | TBA | 20 of 80 | Laura Jackson | ONLINE | |
Learn all aspects of corporate communications and reputation management through real-time news analysis, cases and senior guest speakers from the world's largest, most admired companies.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21597D | 060 | Lecture | 6:30-9:00pm | Monday | 25 of 25 | Kirk Stewart | ONLINE | PDF (285878 KB) | |
Research leading to the master's degree. Maximum units which may be applied to the degree to be determined by the department.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21464D | 001 | Lecture | TBA | TBA | 0 of 12 | Jay Wang | OFFICE | | |
| 21524D | 001 | Lecture | TBA | TBA | 0 of 12 | OFFICE | | ||
| 21621D | 001 | Lecture | TBA | TBA | 0 of 12 | Robert Kozinets | OFFICE | | |
| 21622D | 001 | Lecture | TBA | TBA | 0 of 12 | Eunjin (Anna) Kim | OFFICE | | |
| 21629D | 001 | Lecture | TBA | TBA | 0 of 12 | Su Jung Kim | OFFICE | | |
| 21636D | 001 | Lecture | TBA | TBA | 0 of 12 | Fred Cook | OFFICE | | |
| 21642D | 001 | Lecture | TBA | TBA | 0 of 12 | Burghardt Tenderich | OFFICE | | |
| 21644D | 001 | Lecture | TBA | TBA | 2 of 12 | Jennifer Floto | OFFICE | | |
| 21649D | 001 | Lecture | TBA | TBA | 0 of 12 | Aimei Yang | OFFICE | | |
| 21654D | 001 | Lecture | TBA | TBA | 0 of 12 | Matthew Leveque | OFFICE | | |
| 21670D | 226 | Lecture | TBA | TBA | 0 of 12 | Andrew Keown | OFFICE | |
Credit on acceptance of thesis.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21060D | 001 | Lecture | TBA | TBA | 1 of 1 | Fred Cook | OFFICE | | |
| 21061D | 001 | Lecture | TBA | TBA | 1 of 1 | Geoffrey Cowan | OFFICE | | |
| 21062D | 001 | Lecture | TBA | TBA | 0 of 1 | Henry Jenkins | OFFICE | | |
| 21063D | 001 | Lecture | TBA | TBA | 2 of 2 | Matthew Leveque | OFFICE | | |
| 21064D | 001 | Lecture | TBA | TBA | 4 of 5 | Burghardt Tenderich | OFFICE | | |
| 21065D | 001 | Lecture | TBA | TBA | 1 of 1 | Jay Wang | OFFICE | | |
| 21681D | 001 | Lecture | TBA | TBA | 4 of 5 | Jennifer Floto | OFFICE | |
Credit on acceptance of thesis.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21665D | 001 | Lecture | TBA | TBA | 2 of 2 | Jennifer Floto | OFFICE | |
Credit on acceptance of thesis.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21671D | 001 | Lecture | TBA | TBA | 7 of 12 | Jennifer Floto | OFFICE | |
Leadership workshop inspires stepping outside of comfort zones to be braver and more creative. Encourages discovery of leadership potential by exploring new ideas and challenges.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21676D | 001 | Lecture | 6:00-8:30pm | Tuesday | 18 of 20 | Fred Cook | ANN404 & ONLINE | |
Seminar in selected topics in journalism.
| Section | Session | Units | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|---|
| Fundamentals of Advertising | ||||||||||
| 21677D | 001 | 3.0 | Lecture | 6:30-9:00pm | Thursday | 5 of 15 | Ashley Owen | ANN106 & ONLINE | PDF (374236 KB) | |
| Digital Strategy Transformation in the Communication and Media Sectors | ||||||||||
| 21679D | 060 | 3.0 | Lecture | 6:00-8:30pm | Monday | 13 of 15 | Jeffrey Thompson | ONLINE | | |
| Fundamentals of Advertising | ||||||||||
| 21680D | 001 | 4.0 | Lecture | 6:30-9:50pm | Thursday | Canceled | | |||