USC Schedule of Classes

Spring 2020

Public Relations 491:

Transmedia, New Media and Strategic Public Relations (4.0 units)

Study of the new rules of message development and dissemination in strategic communication and marketing: Participatory Culture, Transmedia Branding, Spreadable Media, and Crowdsourcing. Open only to seniors and master students in public relations and strategic public relations.
    SectionSessionTypeTimeDaysRegisteredInstructorLocationSyllabusInfo
    21457D001Lecture2:00-5:20pmTuesday13 of 20Henry Jenkins,
    Robert Kozinets
    ANNL115session dates
    Information accurate as of October 14, 2020 2:01 pm.
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