USC Schedule of Classes

Spring 2020

Marketing 533:

Branding Strategy (1.5-3.0 units)

Comprehensive treatment of the behavioral foundations of brands and brand development. Exploration of alternative branding strategies and marketing tools for brand development.
SectionSessionUnitsTypeTimeDaysRegisteredInstructorLocationSyllabusInfo
16530R0333.0Lecture6:30-9:30pmMonday73 of 78 (1 on waitlist)Sasha StraussJKP112PDF (400049 KB)notesession dates
Information accurate as of October 14, 2020 2:01 pm.
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