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Marketing (MKT)
- http://www.marshall.usc.edu/marketing/
- D class assignments for undergraduates available in HOH331; Phone: (213) 740-5033.
- BUSINESS (UNDERGRADUATE) - Non-Marshall students may enroll in up to three (3) courses prior to be ing admitted to a Marshall major or minor. BUSINESS (GRADUATE) - Business students may register using USC Web Registration. - Non-business students may register for graduate business electives subject to the following restrictions: (1) proof of undergraduate degree; (2) minimum graduate GPA of 3.2; (3) maximum of 12 units of graduate business courses; and (4) prerequisites completed. All graduate applications and forms are available by calling (213) 740-5424, email: registration@marshall.usc.edu. For the complete list of Business registration policies, visit www.marshall.usc.edu/registrationpolicies.
Creating and interpreting qualitative and quantitative research to gain insight into marketplace challenges, such as testing advertising, identifying new product opportunities, and understanding customer decisions.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16465R | 001 | Lecture | 10:00-11:50am | Tue, Thu | 21 of 41 | Dinesh Puranam | BRI202 |  | |
| 16466R | 001 | Lecture | 12:00-1:50pm | Tue, Thu | 25 of 41 | Dinesh Puranam | BRI202 | |
Role of advertising in the marketing mix: determining objectives, strategies, and plans from situation analysis through research and creative processes, media selection, and sales promotion.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16469R | 001 | Lecture | 10:00-11:50am | Mon, Wed | 26 of 48 | Arianna Uhalde | JFF316 | | |
| 16471R | 001 | Lecture | 12:00-1:50pm | Mon, Wed | 31 of 48 | Arianna Uhalde | JFF316 | | |
| 16472R | 001 | Lecture | 6:00-7:50pm | Mon, Wed | 44 of 48 | Hank Wasiak | JFF322 | PDF (358948 KB) | |
Provides real-life marketing experience as a member of a student managed marketing/advertising/promotions agency. Work with a client organization on the design of an advertising/promotions campaign. Requires market research, creative design, implementation planning, and client presentation.
- Prerequisite: MKT 405
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16476R | 001 | Lecture | 10:00-11:50am | Mon, Wed | 43 of 48 | Therese Wilbur | JFF322 | |
Learn the principles of business to business selling and its function in marketing strategy and the marketing mix; explore professional selling as a career option. Prerequisite: BUAD 307 or MKT 385x. Open only to sophomores, juniors and seniors.
- Prerequisite: 1 from (BUAD 307 or MKT 385)
- Restriction: Registration open to the following class level(s): Sophomore, Junior, Senior, Senior (fifth year)
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16478R | 001 | Lecture | 2:00-3:50pm | Mon, Wed | 25 of 46 | Gary Frazier | JFF322 | |
An introduction to the changing world of a connected consumer. Understanding consumer online, social media and mobile behavior using marketing analytics and strategic tools.
- Prerequisite: 1 from (BUAD 307 or MKT 385)
- Restriction: Registration open to the following class level(s): Junior, Senior, Senior (fifth year), Sophomore
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16477R | 001 | Lecture | 12:00-1:50pm | Tue, Thu | 46 of 48 | Gil Appel | JFF322 | | |
| 16479R | 001 | Lecture | 10:00-11:50am | Tue, Thu | 47 of 48 | Gil Appel | JFF322 | |
Introduction to the functions of retail management including location, buying, mechandise management, layout, pricing, and promotion; application of concepts to various retail institutions.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16481R | 001 | Lecture | 2:00-3:50pm | Mon, Wed | 21 of 48 | Martin Fleischmann | JFF316 | PDF (186145 KB) | |
Synthesis of concepts and applications relating to the analysis of market opportunities and the development of product, promotion, distribution, pricing strategies. Recommended during student's final semesters. Prerequisite: BUAD-307 or MKT-385x.
- Prerequisite: 1 from (BUAD 307 or MKT 385)
- Restriction: Registration open to the following class level(s): Freshmen, Sophomore, Junior, Senior
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16482R | 001 | Lecture | 2:00-3:50pm | Tue, Thu | 19 of 36 | Dennis Schorr | JFF328 | |
This class examines how new product ideas are developed, test marketed, and, ultimately, brought to the marketplace. Issues about why new products fail and how brand images are managed in the marketplace are discussed. Legal aspects of brand management such as trademark protection and infringement are also addressed. Prerequisite: BUAD 307 or MKT 385x.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16492R | 001 | Lecture | 6:00-7:50pm | Tue, Thu | 25 of 48 | Therese Wilbur | JFF322 | |
Provides experience in a student managed product team. Work with R&D organization to design a new product or technology. Involves market research and implementation planning. Prerequisite: MKT 445. Open only to juniors and seniors.
- Prerequisite: MKT 445
- Restriction: Registration open to the following class level(s): Junior, Senior
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16494R | 001 | Lecture-Lab | 2:00-3:50pm | Tue, Thu | 13 of 20 | Therese Wilbur | TBA | |
Examines the relationship of consumer behavior to acquisition, usage, and disposition of products and the psychological, social and cultural influences that affect these decisions.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16495R | 001 | Lecture | 2:00-3:50pm | Tue, Thu | 41 of 42 | Valerie Folkes | BRI5 | | |
| 16496R | 001 | Lecture | 10:00-11:50am | Tue, Thu | 44 of 48 | Valerie Folkes | JFF316 | | |
| 16498R | 001 | Lecture | 10:00-11:50am | Mon, Wed | 43 of 48 | Maria Rodas | JFF LL102 | | |
| 16500R | 001 | Lecture | 12:00-1:50pm | Mon, Wed | 48 of 48 | Maria Rodas | JFF LL102 | |
Product and service mix in multinational business; promotional alternatives; channel of distribution systems; pricing policies and legal barriers; multinational marketing opportunities; problems and information sources.
- Restriction: Registration open to the following class level(s): Freshmen, Junior, Senior, Senior (fifth year), Sophomore
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16502R | 001 | Lecture | 12:00-1:50pm | Mon, Wed | 37 of 48 | Dennis Schorr | JFF322 | |
Current developments in the field of Marketing; topics to be selected each semester. Prerequisite: BUAD 307 or MKT 385x.
| Section | Session | Units | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|---|
| Happiness and Wellbeing in the Marketplace | ||||||||||
| 16503R | 001 | 4.0 | Lecture | 4:00-5:50pm | Mon, Wed | 21 of 40 | Arianna Uhalde | JFF316 | PDF (138214 KB) | |
Theories and applications of consumer behavior in marketing; psychological, social, cultural and ethnic factors influencing consumer behavior.
- Prerequisite: 1 from (GSBA 509 or GSBA 509A or GSBA 528)
- Note: Non-Business student applications are available at www.marshall.usc.edu/registrationpolicies. Please complete and submit to registration@marshall.usc.edu.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16518R | 033 | Lecture | 12:30-1:50pm | Tue, Thu | 29 of 54 | Dennis Schorr | JKP104 |  |
Systematic approach to product development and management; processes, techniques, and concepts firms use to develop, test, and introduce products and to manage products over their lifecycle.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16527R | 033 | Lecture | 6:30-9:30pm | Thursday | 54 of 54 (1 on waitlist) | Laurence Vincent | JKP102 | |
Comprehensive treatment of the behavioral foundations of brands and brand development. Exploration of alternative branding strategies and marketing tools for brand development.
- Prerequisite: 1 from (GSBA 509 or GSBA 509A or GSBA 528)
- Note: Non-Business student applications are available at www.marshall.usc.edu/registrationpolicies. Please complete and submit to registration@marshall.usc.edu.
| Section | Session | Units | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|---|
| 16530R | 033 | 3.0 | Lecture | 6:30-9:30pm | Monday | 73 of 78 (1 on waitlist) | Sasha Strauss | JKP112 | PDF (400049 KB) | |
New product concept testing and life cycle forecasting, pricing and advertising response forecasting, consumer purchase intentions, judgmental marketing decision models, time series and regression analysis, computer methods.
- Prerequisite: 1 from (GSBA 509 or GSBA 509A or GSBA 528)
- Note: Sections 16532 and 16533 for MBA and other graduate students. Section 16534 and 16535 are for MS Marketing students. Please be mindful of registering for the correct section for your program.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16532D | 033 | Lecture | 12:30-1:50pm | Mon, Wed | 48 of 52 | Sivaramakrishnan Siddarth | JKP210 | PDF (101728 KB) | |
| 16533D | 033 | Lecture | 3:30-4:50pm | Mon, Wed | 50 of 50 | Sivaramakrishnan Siddarth | JKP210 | PDF (101728 KB) | |
| 16534D | 033 | Lecture | 12:30-1:50pm | Mon, Wed | 2 of 3 | Sivaramakrishnan Siddarth | JKP210 | PDF (101728 KB) | |
| 16535D | 033 | Lecture | 3:30-4:50pm | Mon, Wed | 8 of 10 | Sivaramakrishnan Siddarth | JKP210 | PDF (101728 KB) | |
Marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital media. Duplicates credit in MKT 556.
- Prerequisite: 1 from (GSBA 509 or GSBA 528 or GSBA 546)
- Restriction: Registration open to the following class level(s): Master Student
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16585D | 330 | Lecture | TBA | TBA | 18 of 30 | Ariela Turndorf | OFFICE | |
Examination of strategic decision making in marketing channels. Intensity of distribution, vertical integration, how roles are formulated, types of intermediaries, and multiple channels of distribution.
| Section | Session | Units | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|---|
| 16536R | 033 | 3.0 | Lecture | 11:00-12:20pm | Mon, Wed | 45 of 54 | Gary Frazier | JKP104 | |
All aspects of Internet marketing. Internet as a tool for marketing communication, sales and distribution, customer management. Role of paid advertising, search engines, Website design.
- Prerequisite: 1 from (GSBA 509 or GSBA 509A or GSBA 528)
- Note: Section 16539 is for MBA and other graduate students. Section 16538 are for MS Marketing students. Please be mindful of registering for the correct section for your program.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16538D | 033 | Lecture | 6:30-9:30pm | Monday | 55 of 55 | Allen Weiss | JKP212 | | |
| 16539R | 033 | Lecture | 6:30-9:30pm | Monday | 23 of 23 (2 on waitlist) | Allen Weiss | JKP212 | |
Design and implementation of marketing strategies applied to domestic and global business challenges that span multiple industries complimented by a consumer packaged goods marketing strategic plan project.
- Prerequisite: 1 from (GSBA 509 or GSBA 509A or GSBA 528)
- Note: Section 16543 is for MS Marketing Students only. Section 16541 is for other Marshall graduate student registration. Please be mindful of registering for the correct section for your program. . uindful of registering for the correct section for your program.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16541R | 033 | Lecture | 6:30-9:30pm | Wednesday | 7 of 25 | Diane Badame | JKP112 | | |
| 16543D | 033 | Lecture | 6:30-9:30pm | Wednesday | 25 of 52 | Diane Badame | JKP112 | |
Applications and models of marketing-related data analyses to the development of data-driven marketing strategies and making data-driven marketing decisions.
- Restriction: Registration open to the following major(s): Accounting, Business Administration/East Asian Area Studies, Business Administration/Industrial & Systems Engineering, Business Administration/Jewish Nonprofit Management, Business Administration/Pharmacy, Business Administration/Real Estate Development, Business Administration/Social Work, Business Research, Business Taxation, Business Analytics, Gerontology/Business Administration, Business Administration, Juris Doctor/Business Administration, Law/Business Taxation, Medicine/Business Administration, Marketing, Social Entrepreneurship, Global Supply Chain Management, Business Administration/Urban Planning, Business Administration/Systems Architecting and Engineering, Public Health/Social Entrepreneurship
- Restriction: Registration open to the following class level(s): Doctoral Student, Master Student
- Note: Section 16544 is a MS Marketing core course, and is intended for students admitted to the MS Marketing program only. However, if any seats available as of 12/06/19, other Marshall graduate students can register via USC Web Registration. If the class is full, Marshall graduate students can submit a completed wait list request form to registration@marshall.usc.edu.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16542R | 033 | Lecture | 11:00-12:20pm | Tue, Thu | 47 of 54 | Kalinda Ukanwa | JKP204 | PDF (82344 KB) | |
| 16544R | 033 | Lecture | 6:30-9:30pm | Tuesday | 50 of 50 (2 on waitlist) | Anthony Dukes | JKP204 | | |
| 16546R | 033 | Lecture | 2:00-3:20pm | Tue, Thu | 43 of 50 | Kalinda Ukanwa | JKP104 | PDF (82344 KB) | |
Application, development, interpretation and implementation (in Excel and Tableau) of marketing metrics using case studies, data, and practitioner talks.
- Restriction: Registration open to the following major(s): Accounting, Business Administration/East Asian Area Studies, Business Administration/Industrial & Systems Engineering, Business Administration/Jewish Nonprofit Management, Business Administration/Pharmacy, Business Administration/Urban Planning, Business Administration/Real Estate Development, Business Administration/Systems Architecting and Engineering, Business Administration/Social Work, Business Research, Business Taxation, Gerontology/Business Administration, Business Administration, Juris Doctor/Business Administration, Law/Business Taxation, Medicine/Business Administration, Marketing, Public Health/Social Entrepreneurship, Social Entrepreneurship
- Restriction: Registration open to the following class level(s): Doctoral Student, Master Student
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16562R | 033 | Lecture | 3:30-4:50pm | Tue, Thu | 38 of 52 | Dinesh Puranam | JKP102 | PDF (761154 KB) | |
Research leading to the master's degree. Maximum units which may be applied to the degree to be determined by the department. Graded CR/NC.
- Note: Application required. Visit www.marshall.usc.edu/elective-course-guide/independent-study.
| Section | Session | Units | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|---|
| 16556D | 033 | 1.0-5.0 | Lecture | TBA | TBA | 0 of 10 | Anthony Dukes | OFFICE | |
Individual or team projects studying the marketing practices of an industry, company, government agency, country, geographic region, etc. Proposal, data collection, analyses, and written report. Graded CR/NC.
- Restriction: Registration open to the following class level(s): Doctoral Student, Master Student
- Note: Application required. Visit www.marshall.usc.edu/elective-course-guide/independent-study.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16558D | 033 | Lecture | TBA | TBA | 0 of 10 | Anthony Dukes | OFFICE | |
Independent research beyond normal course offerings. Proposal, research and written report/paper required. Graded CR/NC.
- Restriction: Registration open to the following class level(s): Master Student
- Note: Application required. Visit www.marshall.usc.edu/elective-course-guide/independent-study.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16560D | 033 | Lecture | TBA | TBA | 3 of 10 | Anthony Dukes,Dennis Schorr, Diane Badame | OFFICE | |
Supervised on-the-job business experience in the field of marketing. (Curricular Practical Training.) Graded CR/NC.
- Restriction: Registration open to the following major(s): Accounting, Business Administration/East Asian Area Studies, Business Administration/Education, Business Administration/Industrial & Systems Engineering, Business Administration/Jewish Nonprofit Management, Business Administration/Pharmacy, Business Administration/Real Estate Development, Business Administration/Social Work, Business Administration/Planning, Business Research, Business Taxation, Gerontology/Business Administration, Business Administration, Juris Doctor/Business Administration, Medicine/Business Administration, Law/Business Taxation, Marketing, Social Entrepreneurship
- Restriction: Registration open to the following class level(s): Master Student
- Note: Application required. Visit www.marshall.usc.edu/elective-course-guide/independent-study.
| Section | Session | Units | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|---|
| 16557D | 033 | 0.5-1.0 | Lecture | TBA | TBA | 10 of 15 | Anthony Dukes,Diane Badame | OFFICE | | |
| 16559D | 415 | 0.5-1.0 | Lecture | TBA | TBA | 1 of 5 | Diane Badame | OFFICE | |
Individual or team project solving real business problems for an existing business entity, domestic and/or international. Proposal, field research, analyses and oral and written presentations. Graded CR/NC
- Restriction: Registration open to the following class level(s): Doctoral Student, Master Student
| Section | Session | Units | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|---|
| 16566D | 033 | 1.5 | Lecture | TBA | TBA | 1 of 10 | Anthony Dukes,Diane Badame | OFFICE | | |
| 16567D | 033 | 2.0 | Lecture | TBA | TBA | 0 of 10 | OFFICE | |
Applications of advanced research techniques and designs to marketing problems; review and critique of current literature; development and defense of student's own research proposal.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16570R | 033 | Lecture | 1:00-3:50pm | Friday | 1 of 10 | Valerie Folkes | HOH706 | |
A foundation in judgment, decision-making, and choice aspects of consumer behavior and business. Topics include heuristics and biases, information acquisition, time perception, and intertemporal choice.
- Restriction: Registration open to the following major(s): Business Administration
- Restriction: Registration open to the following class level(s): Doctoral Student
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16574R | 033 | Lecture | 2:00-4:50pm | Monday | 2 of 10 | Kristin Diehl, Joseph Nunes | HOH706 | |
Seminar. Review and discuss current research in Marketing. Presentations by faculty, visiting researchers, and advanced students. Open to Marshall Ph.D. students only. Graded CR/NC.
- Restriction: Registration open to the following major(s): Business Administration
- Restriction: Registration open to the following class level(s): Doctoral Student
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16572R | 033 | Lecture | 12:00-12:50pm | Friday | 10 of 10 | Lan Luo | HOH114 | |