Marketing 543:
Market Demand and Sales Forecasting (3.0 units)
New product concept testing and life cycle forecasting, pricing and advertising response forecasting, consumer purchase intentions, judgmental marketing decision models, time series and regression analysis, computer methods.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16529R | 033 | Lecture | 6:30-9:30pm | Wednesday | 42 of 57 | Sivaramakrishnan Siddarth | JKP202 | PDF (104075 KB) |  |