USC Schedule of Classes

Spring 2019

Marketing 445:

New Product Development and Branding (4.0 units)

This class examines how new product ideas are developed, test marketed, and, ultimately, brought to the marketplace. Issues about why new products fail and how brand images are managed in the marketplace are discussed. Legal aspects of brand management such as trademark protection and infringement are also addressed. Prerequisite: BUAD 307 or MKT 385x.
SectionSessionTypeTimeDaysRegisteredInstructorLocationSyllabusInfo
16492R001Lecture6:00-7:50pmTue, Thu30 of 48Therese WilburJFF240session dates
Information accurate as of October 9, 2019 8:14 am.
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