Marketing 402:
Research Skills for Marketing Insights (4.0 units)
Creating and interpreting qualitative and quantitative research to gain insight into marketplace challenges, such as testing advertising, identifying new product opportunities, and understanding customer decisions. Recommended preparation: BUAD 310 or COMM 301 or PSYC 274 or MATH 116. Duplicates credit in MKT 470.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16465R | 001 | Lecture | 10:00-11:50am | Tue, Thu | 24 of 48 | Dinesh Puranam | JFF241 | Word (149538 KB) |  |