Technologies for Interactive Marketing (4.0 units)
Technologies, concepts and strategies in the emerging online advertising ecosystem. Strategies and tactics to drive traffic to a website and measure efficacy. Students will work with a real client and budget to craft and execute an online marketing plan.
- Crosslist: This course is offered by the ITP department but may qualify for major credit in ACAD. To register, enroll in ITP 476.
|32072D||001||Lecture-Lab||2:00-3:50pm||Mon, Wed||31 of 36||P J Leimgruber||OHE540||PDF (357038 KB)|