Marketing of Creative Disruption and Innovation (4.0 units)
Learn to use fundamental principles of marketing, branding, and consumer behavior to successfully market disruptively innovative products including goods, services, and ideas. Not available for degree or major credit for business and accounting majors. Duplicates credit in BUAD-307.
- Restriction: Registration closed to the following major(s): Accounting, Business Administration (Cinematic Arts), Business Administration (International Relations), Business Administration, Business Administration, Computer Science/Business Administration
- Crosslist: This course is offered by the MKT department but may qualify for major credit in ACAD. To register, enroll in MKT 385.
|16501R||001||Lecture||10:00-11:50am||Tue, Thu||43 of 48||Davide Proserpio||JFF416|