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Public Relations (PR)
- D class assignments for undergraduates available in ASC140; Phone: (213) 740-0900.
- All graduate students (excluding PhDs) will be assessed a $150 per semester "ASCJ Technology fee. There is no technology fee charged for the summer term. Phone (213)740-5297, or email asctech@usc.edu for questions.
Focus on the unique writing requirements of social, online, broadcast, print and other media in public relations/strategic communication; emphasis on judgment, context and audience understanding.
- Note: Non-majors who are interested in enrolling in PR 209: Effective Writing for Strategic Public Relations must have at least a 2.5 GPA.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21070D | 001 | Lecture | 2:00-5:20pm | Monday | 16 of 16 | Ron Grover | ANN413 |   | |
| 21071D | 001 | Lecture | 9:00-12:20pm | Wednesday | 16 of 16 | Laura Castaneda | ANN307 | | |
| 21072D | 001 | Lecture | 9:00-12:20pm | Monday | 16 of 16 | Patrick Maio | ANN305 | Word (559140 KB) | |
| 21073D | 001 | Lecture | 2:00-5:20pm | Monday | 16 of 16 | Patrick Maio | ANN305 | Word (559193 KB) | |
| 21074D | 001 | Lecture | 9:00-12:20pm | Monday | 9 of 16 | Theresa Corigliano | ANN211 | |
Strategies and practices in the growing field of public relations/strategic communication, including landmark cases; special emphasis on historical roots, evolution, current and future practice.
- Note: Non-majors who are interested in enrolling in PR 250: Strategic Public Relations: An Introduction must have at least a 2.5 GPA.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21184D | 001 | Lecture | 6:00-9:20pm | Monday | 13 of 20 | Gregory Bishop | ASC240 | | |
| 21186D | 001 | Lecture | 2:00-5:20pm | Tuesday | 22 of 22 | Melissa Robinson | ANN209 | | |
| 21187D | 001 | Lecture | 6:00-9:20pm | Wednesday | 17 of 18 | Jose Zavala | ASC328 | | |
| 21188D | 001 | Lecture | 2:00-5:20pm | Thursday | 14 of 20 | Brenda Lynch | ANN211 | |
History and development of advertising; basic advertising campaigns showing relationships of marketing, creative, print and electronic media.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21145D | 001 | Lecture | 6:30-9:50pm | Monday | 30 of 35 | Jeffrey Blish, David Dreyer | ANN406 | | |
| 21146D | 001 | Lecture | 6:30-9:50pm | Tuesday | 36 of 36 | Joanne Rietta, David Measer | ANN406 | |
Introduction to media relations, social media and influencer engagement; intensive writing and creating multimedia content for traditional, emerging and social media.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21190D | 001 | Lecture | 2:00-5:20pm | Thursday | 15 of 17 | Stefan Pollack | ANN413 | | |
| 21192D | 001 | Lecture | 2:00-5:20pm | Tuesday | 18 of 18 | Kate Jacobs | ANN307 | |
Advanced course in writing, digital content and multimedia creation; production of communications collateral for social and owned media channels targeting an array of audiences.
- Prerequisite: PR 351A
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21200D | 001 | Lecture | 6:30-9:50pm | Tuesday | 19 of 19 | Melissa Robinson | ANN307 | | |
| 21201D | 001 | Lecture | 6:00-9:20pm | Tuesday | 15 of 16 | Gregory Bishop | ANN308 | | |
| 21202D | 001 | Lecture | 6:00-9:20pm | Tuesday | 19 of 19 | Darryl Ryan | ANN405 | | |
| 21204D | 001 | Lecture | 6:00-9:20pm | Thursday | 12 of 16 | Stefan Pollack | ANN413 | | |
| 21205D | 001 | Lecture | 9:00-12:20pm | Thursday | 15 of 16 | Keith Plocek | ANN307 | |
Covers the complex intersection of legal standards and regulations, ethical practices and decision making, and social responsibilities for public relations/strategic communication practitioners.
- Prerequisite: PR 250
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21240D | 001 | Lecture | 6:30-9:50pm | Wednesday | 26 of 26 | Susan Gavigan | ASC228 | PDF (495328 KB) | |
Relationship between public relations/strategic communication and other organizational disciplines; understanding business goals and objectives; economic literacy; financial/investor relations; how PR/communication agencies are built and managed.
- Prerequisite: PR 351A
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21241D | 001 | Lecture | 2:00-5:20pm | Tuesday | 22 of 22 | Burghardt Tenderich | ANNL115 | | |
| 21243D | 001 | Lecture | 2:00-5:20pm | Monday | 21 of 21 | David Stamper | ANN408 | | |
| 21244D | 001 | Lecture | 6:00-9:20pm | Monday | 23 of 23 | David Stamper | ANN309 | |
An extensive overview of the Lifestyle Public Relations category with special emphasis on social media, non-traditional influencers and audience segmentation.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21185D | 001 | Lecture | 6:30-9:50pm | Wednesday | 26 of 30 | Jennifer Floto | ANNL115 | |
In-depth study of methods for planning, managing and evaluating strategic communication campaigns; critical analysis of contemporary cases; development of campaigns for real world clients.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21268D | 001 | Lecture | 6:00-9:20pm | Tuesday | 11 of 17 | Fred Cook | ASC230 | |
Public relations in the design, promotion, and presentation of popular entertainment, including films, broadcasting, music, expositions, amusement parks, resorts and arenas.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21270D | 001 | Lecture | 6:30-9:50pm | Wednesday | 46 of 46 | Paul Pflug | ANNL101 | |
Sports Public Relations isn't only getting press for a team or player; it's managing communications among influencers. Complements overview course giving students advanced look at practitioners' role with professional athletes.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21272D | 001 | Lecture | 6:30-9:50pm | Monday | 24 of 25 | Erit Yellen | ANNL115 | |
Introduction to the specialized field of public relations for non-profit and non-governmental organizations; emphasis on case studies, strategic and critical thinking, and campaign development.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21278D | 001 | Lecture | 6:00-9:20pm | Thursday | 10 of 16 | Zahra Nealy | ANN307 | |
Application of public relations principles to the context of political campaigns; emphasis on message development and delivery; relationship between candidate, news media, and electorate.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21280D | 001 | Lecture | 2:00-5:20pm | Wednesday | 26 of 26 | Daniel Schnur | ANNL115 | |
Identification of key strategic insights that drive successful communication campaigns, based on research techniques including surveys, content evaluation and social media monitoring.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21290D | 001 | Lecture | 12:00-1:50pm | Mon, Wed | 30 of 30 | Jennifer Floto | ASC328 | | |
| 21291D | 001 | Lecture | 6:00-9:20pm | Wednesday | 16 of 20 | Dave Quast | ANN405 | PDF (281995 KB) | |
| 21292D | 001 | Lecture | 2:00-5:20pm | Wednesday | 17 of 20 | Aimei Yang | ASC240 | | |
| 21293D | 001 | Lecture | 2:00-5:20pm | Wednesday | 16 of 20 | Su Jung Kim | ANN413 | |
PR 478: Social Media Analytics: Data and Content Creation for Real-time Public Relations (4.0 units)
Application of monitoring tools to become social media analysts and real-time content creators; interpretation of large data sets drawn from the social web; understanding of how to present data visually for optimal impact.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21316D | 001 | Lecture | 2:00-5:20pm | Tuesday | 20 of 20 | Matthew Leveque | ANN413 | |
Hands-on lab; producing multimedia content; basic principles of design; tools and techniques to create digital images and layouts.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21320D | 001 | Lecture | 12:00-1:40pm | Thursday | 17 of 17 | Jennifer De La Fuente | ANN413 | Word (555709 KB) | |
Hands-on lab; audio/video tools for conceiving, shooting, editing, delivering and archiving compelling stories for online audiences; personal brand building; digital storytelling trends and applications.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21075D | 001 | Lecture | 12:00-1:40pm | Monday | 15 of 16 | Leslie Ridings | ANN405 | |
Overview of tools and techniques available to convey messages and experiences; exploration into graphic design, visual branding, design methods and processes.
- Note: Familiarity with Adobe preferred.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21333D | 001 | Lecture | 12:00-1:40pm | Tuesday | 18 of 18 | Jennifer De La Fuente | ANN307 | Word (557142 KB) | |
Individual research and readings. Not available for graduate credit.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21396D | 001 | Lecture | TBA | TBA | 0 of 12 | Su Jung Kim | OFFICE | | |
| 21402D | 001 | Lecture | TBA | TBA | 0 of 12 | Eunjin (anna) Kim | OFFICE | | |
| 21403D | 001 | Lecture | TBA | TBA | 0 of 12 | Fred Cook | OFFICE | | |
| 21406D | 001 | Lecture | TBA | TBA | 0 of 12 | Jennifer Floto | OFFICE | | |
| 21413D | 001 | Lecture | TBA | TBA | 0 of 12 | Matthew Leveque | OFFICE | | |
| 21424D | 001 | Lecture | TBA | TBA | 0 of 12 | Burghardt Tenderich | OFFICE | | |
| 21426D | 001 | Lecture | TBA | TBA | 0 of 12 | Jay Wang | OFFICE | | |
| 21428D | 001 | Lecture | TBA | TBA | 1 of 12 | Aimei Yang | OFFICE | | |
| 21429D | 001 | Lecture | TBA | TBA | 0 of 12 | Robert Kozinets | OFFICE | |
Learn to build, promote and manage a personal brand through critical analysis, case study, interactive interpretation and creative problem solving.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21430D | 001 | Lecture | 6:30-9:50pm | Thursday | 24 of 40 | Jessica Weiner | ANNL101 | Word (67871 KB) | |
Selected topics in public relations.
| Section | Session | Units | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|---|
| Public Relations for Internal Audiences | ||||||||||
| 21433D | 001 | 4.0 | Lecture | 6:30-9:50pm | Thursday | Canceled | | |||
| Strategic Storytelling: Content Marketing in the Age of the Educated Consumer | ||||||||||
| 21444D | 001 | 4.0 | Lecture | 2:00-5:20pm | Monday | 14 of 20 | Alexander Jutkowitz | ANNL116 | | |
| Public Relations Management: A 360-Degree View | ||||||||||
| 21689D | 001 | 4.0 | Lecture | 6:30-9:50pm | Monday | 7 of 20 | Kirk Stewart | ANN405 | | |
Study and evaluation of communications campaigns by civil society actors to influence public policy with a focus on messaging and efforts to shape news coverage.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21456D | 001 | Lecture | 2:00-5:20pm | Tuesday | 16 of 20 | Terri Austin | ASC331 | PDF (161634 KB) | |
Covers use of primary and secondary research methods, analysis, web monitoring and analytics, pre- and post-campaign testing, and other techniques in program planning and evaluation.
- Prerequisite: PR 508
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21317D | 001 | Lecture | 6:30-9:00pm | Tuesday | 18 of 18 | Michelle Sherman | ASC228 | Word (561907 KB) | |
| 21318D | 001 | Lecture | 6:30-9:00pm | Wednesday | 16 of 21 | Aimei Yang | ASC240 | | |
| 21319D | 001 | Lecture | 6:30-9:00pm | Thursday | 13 of 15 | Eunjin Kim | ANN211 | | |
| 21324D | 001 | Lecture | 6:30-9:00pm | Thursday | 13 of 21 | Laura Jackson | ASC240 | |
A survey of the profession, focusing on the key role of strategic public relations in today's information-based society; provides a social, economic and political context for the program.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21491D | 001 | Lecture | 6:30-9:00pm | Thursday | 13 of 15 | Brenda Lynch | ANN305 | | |
| 21492D | 001 | Lecture | 6:30-9:00pm | Monday | 15 of 15 | Dotty Diemer | ANN308 | | |
| 21493D | 001 | Lecture | 6:00-8:30pm | Monday | 17 of 18 | Burghardt Tenderich | ANN209 | | |
| 21494D | 001 | Lecture | 6:00-8:30pm | Wednesday | 11 of 15 | Stephen Jones | ASC230 | | |
| 21495D | 001 | Lecture | 6:30-9:00pm | Wednesday | 7 of 15 | Michael Chavez Booth | ANN305 | |
Intensive focus on the specialized writing requirements of online, broadcast, print and other public relations media; includes content analysis of strategic public relations materials.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21553D | 001 | Lecture | 6:30-9:00pm | Tuesday | 14 of 16 | Jacqueline Liu | ANN305 | | |
| 21554D | 001 | Lecture | 6:30-9:00pm | Monday | 15 of 17 | Jennifer Floto | ANN307 | | |
| 21555D | 001 | Lecture | 6:30-9:00pm | Wednesday | 15 of 15 | Kate Jacobs | ANN307 | | |
| 21556D | 001 | Lecture | 6:30-9:00pm | Tuesday | 12 of 15 | Daniel Gaines | ANN413 | Word (570172 KB) | |
| 21557D | 001 | Lecture | 6:30-9:00pm | Wednesday | 8 of 15 | Ron Grover | ANN413 | |
Practical and theoretical survey of the public relations profession as it is currently practiced, providing a social/contextual backdrop for further study of the field.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21599D | 169 | Lecture | TBA | TBA | 34 of 80 | Burghardt Tenderich,Laura Jackson,Terrence Chmielewski | ONLINE | |
Focuses on theories, concepts and practices in risk assessment, issues monitoring, and crisis anticipation/management in a wide variety of organizational contexts, and from multiple perspectives.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21600D | 001 | Lecture | 6:00-8:30pm | Tuesday | 12 of 20 | Jay Wang | ANN309 | |
Research leading to the master's degree. Maximum units which may be applied to the degree to be determined by the department.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21464D | 001 | Lecture | TBA | TBA | 0 of 12 | Jay Wang | OFFICE | | |
| 21621D | 001 | Lecture | TBA | TBA | 0 of 12 | Robert Kozinets | OFFICE | | |
| 21622D | 001 | Lecture | TBA | TBA | 0 of 12 | Eunjin (anna) Kim | OFFICE | | |
| 21629D | 001 | Lecture | TBA | TBA | 0 of 12 | Su Jung Kim | OFFICE | | |
| 21636D | 001 | Lecture | TBA | TBA | 0 of 12 | Fred Cook | OFFICE | | |
| 21642D | 001 | Lecture | TBA | TBA | 0 of 12 | Burghardt Tenderich | OFFICE | | |
| 21644D | 001 | Lecture | TBA | TBA | 1 of 12 | Jennifer Floto | OFFICE | | |
| 21649D | 001 | Lecture | TBA | TBA | 0 of 12 | Aimei Yang | OFFICE | | |
| 21654D | 001 | Lecture | TBA | TBA | 1 of 12 | Matthew Leveque | OFFICE | |
Credit on acceptance of thesis.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21681D | 001 | Lecture | TBA | TBA | 13 of 25 | Jennifer Floto | OFFICE | |
Credit on acceptance of thesis.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21665D | 001 | Lecture | TBA | TBA | 2 of 12 | Jennifer Floto | OFFICE | |
Credit on acceptance of thesis.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21671D | 001 | Lecture | TBA | TBA | 2 of 12 | Jennifer Floto | OFFICE | |
Provides a practical, working understanding of financial communications, concerned primarily with articulating a company's value. This applies to matters of corporate image and financial/investment environment.
- Prerequisite: PR 508
- Restriction: Registration open to the following major(s): Public Relations, Strategic Public Relations
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21683D | 001 | Lecture | 6:30-9:00pm | Monday | Canceled | |