Graduate School of Business Administration 528:

Marketing Management (3.0 units)

Marketing is treated as a managerial decision-making process. Emphasis is given to understanding the concepts, tools, and techniques that comprise a comprehensive marketing strategy. Duplicates credit in GSBA 509 and GSBA 509ab.
  • Note: This section is for MS Marketing Students Only.
SectionSessionTypeTimeDaysRegisteredInstructorLocationSyllabusInfo
15725D033Lecture6:00-10:00pmThursday51 of 54Diane BadameJKP104notefeesession datesbook list
Information accurate as of February 15, 2019 2:46 pm.