USC Schedule of Classes

Spring 2018

Public Relations 491:

Transmedia, New Media and Strategic Public Relations (4.0 units)

Study of the new rules of message development and dissemination in strategic communication and marketing: Participatory Culture, Transmedia Branding, Spreadable Media, and Crowdsourcing. Open only to seniors and master students in public relations and strategic public relations.
    SectionSessionTypeTimeDaysRegisteredInstructorLocationSyllabusInfo
    21460D001Lecture2:00-5:20pmMonday8 of 20Daren Brabham,Robert KozinetsANNL115session dates
    Information accurate as of October 3, 2018 10:51 am.
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