Marketing 599:
Special Topics (1.0-3.0 units, max 9)
Examination of current literature and emerging and timely topics in marketing, social marketing, consumerism, macromarketing, marketing of individuals, organizations, and ideas.
| Section | Session | Units | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|---|
| Marketing Metrics for Business Decisions | ||||||||||
| 16562R | 033 | 3.0 | Lecture | 11:00-12:20pm | Mon, Wed | 19 of 54 | Dinesh Puranam | JKP104 | Word (70251 KB) |  |
| Netnography for cultural Brand Analysis | ||||||||||
| 16570R | 033 | 3.0 | Lecture | 2:00-3:20pm | Tue, Thu | 22 of 78 | Robert Kozinets | JKP210 | PDF (331190 KB) | |