USC Schedule of Classes

Spring 2018

Marketing 533:

Branding Strategy (1.5-3.0 units)

Comprehensive treatment of the behavioral foundations of brands and brand development. Exploration of alternative branding strategies and marketing tools for brand development.
SectionSessionUnitsTypeTimeDaysRegisteredInstructorLocationSyllabusInfo
16530R0333.0Lecture6:30-9:30pmMonday
60 of 60
(4 on waitlist)
Sasha StraussJFF236notesession dates
Information accurate as of October 3, 2018 10:51 am.
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