Data Sciences and Operations 566:

Marketing Analytics (3.0 units)

Applications and models of marketing-related data analyses to the development of data-driven marketing strategies and making data-driven marketing decisions.
  • Restriction: Registration open to the following major(s): Accounting, Business Administration/East Asian Area Studies, Business Administration/Education, Business Administration/Industrial & Systems Engineering, Business Administration/Jewish Nonprofit Management, Business Administration/Pharmacy, Business Administration/Real Estate Development, Business Administration/Social Work, Business Administration/Planning, Business Research, Business Taxation, Business Analytics, Gerontology/Business Administration, Business Administration, Juris Doctor/Business Administration, Law/Business Taxation, Medicine/Business Administration, Marketing, Social Entrepreneurship
  • Restriction: Registration open to the following class level(s): Doctoral Student, Master Student
  • Crosslist: This course is offered by the MKT department but may qualify for major credit in DSO. To register, enroll in MKT 566.
  • Note: Section 16542 is for MBA student registration. Section 16544 is a MS Marketing core course, and is intended for students admitted to the MS Marketing program only. However, if any seats are available, other Marshall graduate students can register via USC Web Registration. If the class is full, Marshall graduate students can submit a completed Wait List Request form to
16542R033Lecture9:30-10:50amMon, Wed50 of 54Anthony DukesJKP112PDF (106779 KB)notesession dates
54 of 54
(9 on waitlist)
Anthony DukesJKP204PDF (106779 KB)session dates
Information accurate as of October 3, 2018 10:51 am.