The Art and Science of Creating and Marketing Blockbuster Entertainment Franchises

Section 16514

  • Note: The prerequisite for MKT 499 for fall 2017 is waived and students may obtain clearance from the Undergraduate Advising Office. Course Description: Examines the business of creating, marketing, and managing massive entertainment franchises, mostly in movies, but also in television, video games and toys. Disciplines covered include effective storytelling, marketing, management, psychology, and economics/finance.
  • Session Dates (session code 001)
    First day of classes:
    Monday, August 21, 2017
    Last day to add:
    Friday, September 8, 2017
    Last day to drop without a mark of "W" and receive a refund:
    Friday, September 8, 2017
    Last day to withdraw without a “W” on transcript or change pass/no pass to letter grade:
    Friday, October 6, 2017
    Last day to drop with a mark of "W":
    Friday, November 10, 2017
    End of session:
    Wednesday, December 13, 2017
  • Book List Prices and book list are subject to change.
    • Del Vecchio. Creating Blockbusters!. (Required)
      ISBN: 9781455615292
      New: $26.95
      Used: $20.25
    • Del Vecchio. MKT 499 Course Reader: Creating & Marketing Blockbusters. (Required)
      ISBN: 9780182219834
      New: $45.87
      Used: $34.50
    • Marich. Marketing to Moviegoers. (Required)
      ISBN: 9780809331963
      New: $38.50
      Used: $29.00
      Rental: $15.40 (Used)
    Purchase from USC Bookstore