Advertising and Communication

Section 20556

  • Session Dates (session code 001)
    First day of classes:
    Monday, August 21, 2017
    Last day to add:
    Friday, September 8, 2017
    Last day to drop without a mark of "W" and receive a refund:
    Friday, September 8, 2017
    Last day to withdraw without a “W” on transcript or change pass/no pass to letter grade:
    Friday, October 6, 2017
    Last day to drop with a mark of "W":
    Friday, November 10, 2017
    End of session:
    Wednesday, December 13, 2017
  • Book List Prices and book list are subject to change.
    • Berger. Ways of Seeing. (Required)
      ISBN: 9780140135152
      New: $17.00
      Used: $12.75
      Rental: $9.35 (New), $6.80 (Used)
    • Barthes. Mythologies. (Required)
      ISBN: 9780374521509
      New: $15.00
      Used: $11.25
      Rental: $11.25 (New), $6.00 (Used)
    • Turow. Daily You:How the New Advertising Industry Is Defining Your Identity & Your Worth. (Required)
      ISBN: 9780300188011
      New: $24.25
      Used: $18.25
      Rental: $19.40 (New), $9.70 (Used)
    • Aronczyk. Branding the Nation. (Required)
      ISBN: 9780199752171
      New: $26.95
      Used: $20.25
      Rental: $20.21 (New), $10.78 (Used)
    • Molotch. Where Stuff Comes From. (Required)
      ISBN: 9780415950428
      New: $49.95
      Used: $37.50
      Rental: $32.47 (New), $19.98 (Used)
    Purchase from USC Bookstore