Marketing 499:
Special Topics (2.0-4.0 units, max 8)
Current developments in the field of Marketing; topics to be selected each semester. Prerequisite: BUAD 307 or MKT 385x.
- Prerequisite: 1 from (BUAD 307 or MKT 385)
- Note: The prerequisite for MKT 499 for fall 2017 is waived and students may obtain clearance from the Undergraduate Advising Office. Course Description: Examines the business of creating, marketing, and managing massive entertainment franchises, mostly in movies, but also in television, video games and toys. Disciplines covered include effective storytelling, marketing, management, psychology, and economics/finance.
| Section | Session | Units | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|---|
| The Art and Science of Creating and Marketing Blockbuster Entertainment Franchises | ||||||||||
| 16514R | 001 | 4.0 | Lecture | 4:00-5:50pm | Tue, Thu | 47 of 48 | Gene Delvecchio | JFF236 | PDF (589783 KB) |   |