Marketing 530:
New Product Development (3.0 units)
Systematic approach to product development and management; processes, techniques, and concepts firms use to develop, test, and introduce products and to manage products over their lifecycle.
Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
---|---|---|---|---|---|---|---|---|---|
16528R | 640 | Lecture | 2:15-4:45pm | Tue, Thu | 55 of 58 | Diane Badame | JKP212 |