Summer 2017

Public Relations (PR)

• D class assignments for undergraduates available in ASC140; Phone: (213) 740-0900.
• All graduate students (excluding PhDs) will be assessed a $150 per semester "ASCJ Technology fee. There is no technology fee charged for the summer term. Phone (213)740-5297, or email asctech@usc.edu for questions.

Crosslist PR 482: Comparative Media in Europe (4.0 units)

Examines print, broadcast and public relations media and their interactive roles in multi-national and supra-national settings at sites in both Western and Eastern Europe.

• Crosslist: This course is offered by the JOUR department but may qualify for major credit in PR. To register, enroll in JOUR 482.

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21042D	670	Lecture	TBA	TBA	16 of 16	Gordon Stables	OFFICE

PR 486: Multimedia PR Content: Introduction to Digital Design Tools (2.0 units)

Hands-on lab; producing multimedia content; basic principles of design; tools and techniques to create digital images and layouts.

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21045R	050	Lecture	6:00-8:05pm	Tue, Thu	9 of 20	Jennifer De La Fuente	ANN209

PR 536: Digital, Social and Mass Media Public Relations Strategies (3.0 units)

Analysis of shifting media environment; development and execution of multi-platform campaigns based on organizational goals and audience characteristics.

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21062D	057	Lecture	6:00-9:45pm	Monday	21 of 21	Matthew Leveque	ANN309

PR 561: Principles of Public Relations (4.0 units)

Practical and theoretical survey of the public relations profession as it is currently practiced, providing a social/contextual backdrop for further study of the field.

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21190D	169	Lecture	TBA	TBA	19 of 80	Laura Jackson	ONLINE

PR 568: Crisis Management in Strategic Public Relations (3.0 units)

Focuses on theories, concepts and practices in risk assessment, issues monitoring, and crisis anticipation/management in a wide variety of organizational contexts, and from multiple perspectives.

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21064D	057	Lecture	6:00-9:45pm	Wednesday	17 of 19	Brenda Lynch	ANN309

PR 590: Directed Research (1.0-12.0 units)

Research leading to the master's degree. Maximum units which may be applied to the degree to be determined by the department.

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21145D	059	Lecture	TBA	TBA	2 of 12	Jennifer Floto	OFFICE
21146D	058	Lecture	TBA	TBA	1 of 12	Matthew Leveque	OFFICE

PR 594a: Master's Thesis (2.0 units)

Credit on acceptance of thesis.

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21175D	059	Lecture	TBA	TBA	2 of 12	Jennifer Floto	OFFICE

PR 594b: Master's Thesis (2.0 units)

Credit on acceptance of thesis.

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21179D	059	Lecture	TBA	TBA	1 of 12	Jennifer Floto	OFFICE

PR 594z: Master's Thesis (0.0 units)

Credit on acceptance of thesis.

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21182D	059	Lecture	TBA	TBA	0 of 12	Jennifer Floto	OFFICE