Public Relations 504:
Strategic Public Relations Research, Evaluation and Insights (3.0 units)
Covers use of primary and secondary research methods, analysis, web monitoring and analytics, pre- and post-campaign testing, and other techniques in program planning and evaluation.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21318D | 001 | Lecture | 6:30-9:10pm | Monday | 17 of 17 | Aimei Yang | ASC240 |  | |
| 21319D | 001 | Lecture | 6:30-9:10pm | Tuesday | 4 of 16 | Ulrike Gretzel | ASC328 | | |
| 21320D | 001 | Lecture | 6:30-9:10pm | Thursday | 15 of 15 | Laura Jackson | ASC328 | PDF (796484 KB) | |