Marketing 599:
Special Topics (1.0-3.0 units, max 9)
Examination of current literature and emerging and timely topics in marketing, social marketing, consumerism, macromarketing, marketing of individuals, organizations, and ideas.
| Section | Session | Units | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|---|
| Netnography for Social Media Marketing and Brand Analysis | ||||||||||
| 16564R | 033 | 3.0 | Lecture | 11:00-12:20pm | Tue, Thu | 39 of 54 | Robert Kozinets | JKP112 | PDF (357559 KB) |  |