USC Schedule of Classes

Spring 2017

Marketing 533:

Branding Strategy (1.5-3.0 units)

Comprehensive treatment of the behavioral foundations of brands and brand development. Exploration of alternative branding strategies and marketing tools for brand development.
SectionSessionUnitsTypeTimeDaysRegisteredInstructorLocationSyllabusInfo
16530R0333.0Lecture5:00-6:20pmMon, Wed51 of 52 (17 on waitlist)Sasha StraussJKP102notesession dates
Information accurate as of October 3, 2017 4:56 pm.