Information Technology Program 476:

Technologies for Interactive Marketing (4.0 units)

Designed to introduce students to technologies, concepts and strategies in the emerging online advertising ecosystem. Through lectures, discussions, and projects, students learn strategies and tactics to drive traffic to a website. They learn how to analyze and measure the efficacy of their plans. Lastly, they will work with a real client and with a real budget to craft and execute an online marketing plan.
    SectionSessionTypeTimeDaysRegisteredInstructorLocationSyllabusInfo
    32025R001Lecture-Lab5:00-8:50pmWednesday13 of 45Peter LeimgruberSGM601Word (196294 KB)feesession dates
    Information accurate as of October 3, 2017 4:56 pm.
    The Fall 2020 semester will begin with fully remote instruction, with limited exceptions for clinical education. Faculty will contact students to provide information to login to classes. Read more.