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Marketing (MKT)
- http://www.marshall.usc.edu/marketing/
- D class assignments for undergraduates available in HOH331; Phone: (213) 740-5033.
- BUSINESS (UNDERGRADUATE) - Non-Marshall students may enroll in up to three (3) courses prior to be ing admitted to a Marshall major or minor. BUSINESS (GRADUATE) - Business students may register using USC Web Registration. - Non-business students may register for graduate business electives subject to the following restrictions: (1) proof of undergraduate degree; (2) minimum graduate GPA of 3.2; (3) maximum of 12 units of graduate business courses; and (4) prerequisites completed. All graduate applications and forms are available by calling (213) 740-5424, email: registration@marshall.usc.edu. For the complete list of Business registration policies, visit www.marshall.usc.edu/registrationpolicies.
Creating and interpreting qualitative and quantitative research to gain insight into marketplace challenges, such as testing advertising, identifying new product opportunities, and understanding customer decisions. Recommended preparation: BUAD 310 or COMM 301 or PSYC 274 or MATH 116. Duplicates credit in MKT 470.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16465R | 001 | Lecture | 12:00-1:50pm | Tue, Thu | 35 of 48 | Dinesh Puranam | JFF240 | Word (146183 KB) |  |
| 16467R | 001 | Lecture | 4:00-5:50pm | Tue, Thu | Canceled | Dinesh Puranam | |
Role of advertising in the marketing mix: determining objectives, strategies, and plans from situation analysis through research and creative processes, media selection, and sales promotion.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16469R | 001 | Lecture | 10:00-11:50am | Mon, Wed | 48 of 48 | Lisa Cavanaugh | JFF241 | | |
| 16471R | 001 | Lecture | 12:00-1:50pm | Mon, Wed | 48 of 48 | Lisa Cavanaugh | JFF241 | | |
| 16472R | 001 | Lecture | 2:00-3:50pm | Mon, Wed | 48 of 48 | Lisa Cavanaugh | JFF241 | |
Provides real-life marketing experience as a member of a student managed marketing/advertising/promotions agency. Work with a client organization on the design of an advertising/promotions campaign. Requires market research, creative design, implementation planning, and client presentation.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16476R | 001 | Lecture | 10:00-11:50am | Mon, Wed | 43 of 48 | Hank Wasiak | JFF322 | |
Learn the principles of business to business selling and its function in marketing strategy and the marketing mix; explore professional selling as a career option. Prerequisite: BUAD 307 or MKT 385x. Open only to sophomores, juniors and seniors.
- Prerequisite: 1 from (BUAD 307 or MKT 385)
- Restriction: Registration open to the following class level(s): Sophomore, Junior, Senior, Senior (fifth year)
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16478R | 001 | Lecture | 6:00-7:50pm | Tue, Thu | 38 of 46 | Anthony Salomone | JFF236 | |
Studies the role of managing the selling function as part of the marketing mix; planning, implementing, and controlling sales force operations; critical issues in selecting, training, compensating and surpervising salespeople.
- Restriction: Registration open to the following class level(s): Freshmen, Sophomore, Junior, Senior
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16480R | 001 | Lecture | 6:00-9:20pm | Monday | Canceled | Kristen Moulin | |
Consumer online behavior, Internet marketing strategies, Internet business models, Marketing use of data analytics, Search advertising, Display advertising, Mobile marketing, Social media. Open only to Sophomore, Junior, and Senior students.
- Restriction: Registration open to the following class level(s): Sophomore, Junior, Senior
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16479R | 001 | Lecture | 4:00-5:50pm | Tue, Thu | 48 of 48 | Gil Appel | JFF316 | |
Introduction to the functions of retail management including location, buying, mechandise management, layout, pricing, and promotion; application of concepts to various retail institutions.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16481R | 001 | Lecture | 6:00-7:50pm | Mon, Wed | 36 of 48 | Anthony Salomone | JFF236 | |
Synthesis of concepts and applications relating to the analysis of market opportunities and the development of product, promotion, distribution, pricing strategies. Recommended during student's final semesters. Prerequisite: BUAD-307 or MKT-385x.
- Prerequisite: 1 from (BUAD 307 or MKT 385)
- Restriction: Registration open to the following class level(s): Freshmen, Sophomore, Junior, Senior
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16482R | 001 | Lecture | 2:00-3:50pm | Mon, Wed | 19 of 48 | Dennis Schorr | JFF316 | | |
| 16484R | 001 | Lecture | 4:00-5:50pm | Mon, Wed | Canceled | Dennis Schorr | |
This class examines how new product ideas are developed, test marketed, and, ultimately, brought to the marketplace. Issues about why new products fail and how brand images are managed in the marketplace are discussed. Legal aspects of brand management such as trademark protection and infringement are also addressed. Prerequisite: BUAD 307 or MKT 385x.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16490R | 001 | Lecture | 12:00-1:50pm | Tue, Thu | 29 of 48 | Therese Wilbur | JFF316 | PDF (382657 KB) | |
| 16492R | 001 | Lecture | 10:00-11:50am | Mon, Wed | Canceled | Therese Wilbur | | ||
| 16493R | 001 | Lecture | 6:00-7:50pm | Tue, Thu | 29 of 48 | Therese Wilbur | JFF316 | PDF (382657 KB) | |
Provides experience in a student managed product team. Work with R&D organization to design a new product or technology. Involves market research and implementation planning. Prerequisite: MKT 445. Open only to juniors and seniors.
- Prerequisite: MKT 445
- Restriction: Registration open to the following class level(s): Junior, Senior
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16494R | 001 | Lecture-Lab | 10:00-11:50am | Tue, Thu | 14 of 20 | Therese Wilbur | JFF416 | PDF (457365 KB) | |
Examines the relationship of consumer behavior to acquisition, usage, and disposition of products and the psychological, social and cultural influences that affect these decisions.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16496R | 001 | Lecture | 10:00-11:50am | Tue, Thu | 46 of 48 | Gregory Pollack | JFF322 | | |
| 16498R | 001 | Lecture | 12:00-1:50pm | Tue, Thu | 48 of 48 | Dennis Schorr | JFF322 | | |
| 16500R | 001 | Lecture | 2:00-3:50pm | Tue, Thu | 45 of 48 | Dennis Schorr | JFF322 | |
Product and service mix in multinational business; promotional alternatives; channel of distribution systems; pricing policies and legal barriers; multinational marketing opportunities; problems and information sources.
- Restriction: Registration open to the following class level(s): Freshmen, Junior, Senior, Senior (fifth year), Sophomore
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16502R | 001 | Lecture | 10:00-11:50am | Tue, Thu | 33 of 48 | Dennis Schorr | JFF316 | |
Theories and applications of consumer behavior in marketing; psychological, social, cultural and ethnic factors influencing consumer behavior.
- Prerequisite: 1 from (GSBA 509 or GSBA 509A or GSBA 528)
- Note: Non-Business student applications are available at www.marshall.usc.edu/registrationpolicies. Please complete and submit to registration@marshall.usc.edu.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16518R | 033 | Lecture | 2:00-3:20pm | Tue, Thu | 24 of 78 | Dennis Rook | JKP212 |  | |
| 16520R | 033 | Lecture | 6:30-9:30pm | Wednesday | 31 of 54 | Valerie Folkes | JKP204 | |
Helps students understand advertising and social media; critique, develop, and test creative ads; place ads in media; and design, budget, and evaluate profitability of strategies.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16522R | 033 | Lecture | 5:00-6:20pm | Tue, Thu | 28 of 77 | Gerard Tellis | JKP112 | PDF (758572 KB) | |
Systematic approach to product development and management; processes, techniques, and concepts firms use to develop, test, and introduce products and to manage products over their lifecycle.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16525R | 033 | Lecture | 11:00-12:20pm | Mon, Wed | 42 of 78 | Dennis Rook | JKP210 | | |
| 16527R | 033 | Lecture | 6:30-9:30pm | Tuesday | 29 of 36 | Dennis Rook | ACC236 | |
Comprehensive treatment of the behavioral foundations of brands and brand development. Exploration of alternative branding strategies and marketing tools for brand development.
- Prerequisite: 1 from (GSBA 509 or GSBA 509A or GSBA 528)
- Note: Non-Business student applications are available at www.marshall.usc.edu/registrationpolicies. Please complete and submit to registration@marshall.usc.edu.
| Section | Session | Units | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|---|
| 16530R | 033 | 3.0 | Lecture | 5:00-6:20pm | Mon, Wed | 51 of 52 (17 on waitlist) | Sasha Strauss | JKP102 | |
All aspects of Internet marketing. Internet as a tool for marketing communication, sales and distribution, customer management. Role of paid advertising, search engines, Website design.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16537R | 033 | Lecture | 9:30-10:50am | Mon, Wed | 45 of 77 | Allen Weiss | JKP112 | | |
| 16539R | 033 | Lecture | 6:30-9:30pm | Thursday | 56 of 56 (5 on waitlist) | Gil Appel | JKP204 | |
Design and implementation of marketing strategies applied to domestic and global business challenges that span multiple industries complimented by a consumer packaged goods marketing strategic plan project.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16541D | 033 | Lecture | 6:30-9:30pm | Monday | 45 of 54 | Joseph Priester | JKP212 | |
Variations in markets and trade patterns around the globe; product development and adaptation, pricing, promotion, and distribution issues across national cultures and international markets.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16543R | 033 | Lecture | 5:00-6:20pm | Tue, Thu | Canceled | Dennis Schorr | | ||
| 16563R | 780 | Lecture | 2:00-4:30pm | Tue, Thu | 24 of 54 | Cw Park | JKP204 | |
Applications and models of marketing-related data analyses to the development of data-driven marketing strategies and making data-driven marketing decisions.
- Restriction: Registration open to the following major(s): Business Administration/East Asian Area Studies, Business Administration/Education, Business Administration/Industrial & Systems Engineering, Business Administration/Jewish Nonprofit Management, Business Administration/Pharmacy, Business Administration/Real Estate Development, Business Administration/Social Work, Business Administration/Planning, Business Research, Business Taxation, Business Analytics, Gerontology/Business Administration, Business Administration, Juris Doctor/Business Administration, Law/Business Taxation, Medicine/Business Administration, Marketing
- Restriction: Registration open to the following class level(s): Doctoral Student, Master Student
- Crosslist: This course is offered by the DSO department but may qualify for major credit in MKT. To register, enroll in DSO 566.
- Note: Section 16244: MS MARKETING STUDENTS ONLY
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16244D | 033 | Lecture | 6:30-9:30pm | Wednesday | 45 of 45 (7 on waitlist) | Anthony Dukes | JFF233 | | |
| 16245R | 033 | Lecture | 9:30-10:50am | Mon, Wed | 48 of 55 | Anthony Dukes | JKP210 | |
An exploration of skills and practices (e.g., getting out of one's comfort zone, discovering one's inner-critic) necessary to develop and cultivate one's personal creativity.
- Restriction: Registration open to the following major(s): Accounting, Business Administration/East Asian Area Studies, Business Administration/Education, Business Administration/Industrial & Systems Engineering, Business Administration/Jewish Nonprofit Management, Business Administration/Pharmacy, Business Administration/Real Estate Development, Business Administration/Social Work, Business Administration/Planning, Business Research, Business Taxation, Gerontology/Business Administration, Business Administration, Juris Doctor/Business Administration, Law/Business Taxation, Medicine/Business Administration, Marketing, Social Entrepreneurship
- Restriction: Registration open to the following class level(s): Doctoral Student, Master Student
| Section | Session | Units | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|---|
| 16552D | 033 | 3.0 | Lecture | 2:00-4:50pm | Tuesday | 40 of 40 (22 on waitlist) | Joseph Priester | JKP102 |  | |
| 16553D | 033 | 3.0 | Lecture | 2:00-4:50pm | Thursday | 37 of 40 | Joseph Priester | JKP102 | | |
| 16555D | 033 | 3.0 | Lecture | 6:30-9:30pm | Tuesday | 35 of 40 | Joseph Priester | JKP102 | |
Examination of marketing issues and challenges within a variety of business settings in the fashion, luxury goods and lifestyle sectors in the global marketplace.
- Prerequisite: 1 from (GSBA 509 or GSBA 528 or GSBA 509A)
- Restriction: Registration open to the following class level(s): Doctoral Student, Graduate Visitor, Master Student
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16565R | 033 | Lecture | 12:30-1:50pm | Tue, Thu | 52 of 77 | Diane Badame | JKP112 | |
Research leading to the master's degree. Maximum units which may be applied to the degree to be determined by the department. Graded CR/NC.
- Note: Application required. Visit www.marshall.usc.edu/elective-course-guide/independent-study.
| Section | Session | Units | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|---|
| 16556D | 033 | 1.0-5.0 | Lecture | TBA | TBA | 1 of 10 | Joseph Nunes, Dennis Schorr | OFFICE | |
Individual or team projects studying the marketing practices of an industry, company, government agency, country, geographic region, etc. Proposal, data collection, analyses, and written report. Graded CR/NC.
- Restriction: Registration open to the following class level(s): Doctoral Student, Master Student
- Note: Application required. Visit www.marshall.usc.edu/elective-course-guide/independent-study.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16558D | 033 | Lecture | TBA | TBA | 0 of 10 | Joseph Nunes | OFFICE | |
Independent research beyond normal course offerings. Proposal, research and written report/paper required. Graded CR/NC.
- Restriction: Registration open to the following class level(s): Master Student
- Note: Application required. Visit www.marshall.usc.edu/elective-course-guide/independent-study.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16560D | 033 | Lecture | TBA | TBA | 2 of 10 | Joseph Nunes, Joseph Priester | OFFICE | |
Supervised on-the-job business experience in the field of marketing. (Curricular Practical Training.) Graded CR/NC.
- Restriction: Registration open to the following major(s): Accounting, Business Administration/East Asian Area Studies, Business Administration/Education, Business Administration/Industrial & Systems Engineering, Business Administration/Jewish Nonprofit Management, Business Administration/Pharmacy, Business Administration/Real Estate Development, Business Administration/Social Work, Business Administration/Planning, Business Research, Business Taxation, Gerontology/Business Administration, Business Administration, Juris Doctor/Business Administration, Medicine/Business Administration, Law/Business Taxation, Marketing, Social Entrepreneurship
- Restriction: Registration open to the following class level(s): Master Student
- Note: Application required. Visit www.marshall.usc.edu/elective-course-guide/independent-study.
| Section | Session | Units | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|---|
| 16557D | 033 | 0.5-1.0 | Lecture | TBA | TBA | 3 of 10 | Joseph Nunes, Diane Badame | OFFICE | | |
| 16559D | 415 | 0.5-1.0 | Lecture | TBA | TBA | 4 of 10 | Joseph Nunes, Diane Badame | OFFICE | |
Individual or team project solving real business problems for an existing business entity, domestic and/or international. Proposal, field research, analyses and oral and written presentations. Graded CR/NC
- Restriction: Registration open to the following class level(s): Doctoral Student, Master Student
| Section | Session | Units | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|---|
| 16566D | 033 | 1.5 | Lecture | TBA | TBA | 1 of 10 | Joseph Nunes, Joseph Priester | OFFICE | |
Examination of current literature and emerging and timely topics in marketing, social marketing, consumerism, macromarketing, marketing of individuals, organizations, and ideas.
| Section | Session | Units | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|---|
| Netnography for Social Media Marketing and Brand Analysis | ||||||||||
| 16564R | 033 | 3.0 | Lecture | 11:00-12:20pm | Tue, Thu | 39 of 54 | Robert Kozinets | JKP112 | PDF (357559 KB) | |
Behavioral research and theory on marketing with a focus on goals, emotions, categorization and knowledge, inferences, attitudes, consumption, marketing and technology, organizational learning, new product development. Open to students in the doctoral program in business administration only.
- Restriction: Registration open to the following major(s): Business Administration
- Restriction: Registration open to the following class level(s): Doctoral Student
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16572R | 036 | Lecture | 1:00-3:50pm | Friday | 7 of 10 | Debbie MacInnis | ACC312 | |