Marketing 613:
Marketing Models in Consumer and Business-to-Business Markets (3.0 units)
Modeling research on marketing with a focus on channel structure, franchising and sales force compensation, innovation and diffusion, inter-store competition, sales promotions, and market segmentation. Open to students in the doctoral program in business administration only.
- Restriction: Registration open to the following class level(s): Doctoral Student
- Restriction: Registration open to the following school(s): Gordon S. Marshall School of Business
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16574R | 036 | Lecture | 7:00-9:50pm | Wednesday | 7 of 10 | Shantanu Dutta, Anthony Dukes | ACC312 |  |