Marketing 535:
Business-to-Business Marketing Management (1.5-3.0 units)
Business-to-business marketing strategies (as opposed to consumer targeted marketing) including product management, pricing, market sizing, and other issues of importance for professional marketers.
Section | Session | Units | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
---|---|---|---|---|---|---|---|---|---|---|
16533R | 415 | 1.5 | Lecture | TBA | Tue, Thu | Canceled | Gerard Power |