USC Schedule of Classes

Fall 2016

Marketing 445:

New Product Development and Branding (4.0 units)

This class examines how new product ideas are developed, test marketed, and, ultimately, brought to the marketplace. Issues about why new products fail and how brand images are managed in the marketplace are discussed. Legal aspects of brand management such as trademark protection and infringement are also addressed. Prerequisite: BUAD 307 or MKT 385x.
SectionSessionTypeTimeDaysRegisteredInstructorLocationSyllabusInfo
16492R001Lecture2:00-3:50pmTue, Thu28 of 42Therese WilburJFF322PDF (356904 KB)session dates
16494R001Lecture10:00-11:50amMon, Wed30 of 42Therese WilburJFF322PDF (356904 KB)session dates
16496R001Lecture12:00-1:50pmTue, Thu28 of 42Therese WilburJFF322PDF (356904 KB)session dates
Information accurate as of March 5, 2017 5:43 pm.
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