Fall 2016

Public Relations (PR)

• D class assignments for undergraduates available in ASC140; Phone: (213) 740-0900.
• All ASCJ majors (undergraduate and graduate) will be assessed a $150 per semester "ASCJ" Technology fee." Phone (213) 740-5297 for questions. All ASCJ minors and non majors/minors will be assessed a $75 per semester "ASCJ Technology fee." There is no technology fee charged for the summer term. Phone (213) 740-5297 for questions.

PR 209: Effective Writing for Strategic Public Relations (4.0 units)

Focus on the unique writing requirements of social, online, broadcast, print and other media in public relations/strategic communication; emphasis on judgment, context and audience understanding.

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21070D	001	Lecture	2:00-5:20pm	Monday	16 of 16	Kate Jacobs	ANN413	PDF (278981 KB)
21071D	001	Lecture	10:00-1:20pm	Wednesday	16 of 16	Laura Castaneda	ANNL116
21072D	001	Lecture	6:00-9:20pm	Thursday	14 of 16	Darryl Ryan	ANN408	PDF (215749 KB)
21073D	001	Lecture	2:00-5:20pm	Monday	16 of 16	Ron Grover	ANN307
21074D	001	Lecture	6:00-9:20pm	Thursday	8 of 16	Patrick Maio	ANN309	Word (142991 KB)

PR 250: Strategic Public Relations: An Introduction (4.0 units)

Strategies and practices in the growing field of public relations/strategic communication, including landmark cases; special emphasis on historical roots, evolution, current and future practice.

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21184D	001	Lecture	6:00-9:20pm	Monday	14 of 16	Gregory Bishop	ANN211	PDF (300901 KB)
21185D	001	Lecture	2:00-5:20pm	Thursday	16 of 16	Brenda Lynch	ANN408	Word (569618 KB)
21186D	001	Lecture	6:00-9:20pm	Wednesday	15 of 15	Melissa Robinson	ANNL116
21187D	001	Lecture	6:00-9:20pm	Wednesday	16 of 16	Jose Zavala	ASC331	PDF ()

PR 253: Theoretical Foundations of Strategic Public Relations (4.0 units)

Emphasis on conceptual, intellectual and analytical skills; knowledge of applied theory for the changing field of public relations/strategic communication.

• Prerequisite: PR 250

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21189D	001	Lecture	2:00-5:20pm	Tuesday	32 of 50	Jay Wang	ANNL101

PR 340: Introduction to Advertising (4.0 units)

History and development of advertising; basic advertising campaigns showing relationships of marketing, creative, print and electronic media.

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21145D	001	Lecture	6:00-9:20pm	Monday	25 of 35	David Dreyer	ANN406
21146D	001	Lecture	6:30-9:50pm	Tuesday	13 of 35	David Measer	ANNL101

PR 341: Advertising Copywriting (4.0 units)

Writing and editing for advertising and commercial copy for all media.

• Prerequisite: 1 from (PR 340 or JOUR 340)

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21155D	001	Lecture	6:00-9:20pm	Thursday	34 of 36	Rick Bursky	ANNL101

PR 342: Advertising Media and Analysis (4.0 units)

Selling, planning, buying for the media; advertising's relationship to society and business; media choice.

• Prerequisite: 1 from (PR 340 or JOUR 340)

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21160D	001	Lecture	6:00-9:20pm	Monday	24 of 33	Kyle Acquistapace	ANNL116

PR 351a: Strategic Public Relations Media and Content (4.0 units)

Introduction to media relations, social media and influencer engagement; intensive writing and creating multimedia content for traditional, emerging and social media.

• Prerequisite: 1 from (PR 209 or JOUR 209) and 1 from (PR 250 or JOUR 250)

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21190D	001	Lecture	2:00-5:20pm	Thursday	14 of 15	Stefan Pollack	ANN308
21192D	001	Lecture	6:00-9:20pm	Tuesday	16 of 18	Kate Jacobs	ANN308	PDF (430188 KB)

PR 351b: Strategic Public Relations Media and Content (4.0 units)

Advanced course in writing, digital content and multimedia creation; production of communications collateral for social and owned media channels targeting an array of audiences.

• Prerequisite: 1 from (PR 351A or JOUR 351A)

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21201D	001	Lecture	12:00-3:20pm	Thursday	15 of 15	Daren Brabham	ANN413	PDF (596594 KB)
21202D	001	Lecture	6:00-9:20pm	Thursday	8 of 15	Josh Jenisch	ANN307
21204D	001	Lecture	6:00-9:20pm	Thursday	16 of 16	Stefan Pollack	ANN308
21205D	001	Lecture	2:00-5:20pm	Thursday	18 of 18	Jennifer Floto	ANN307

PR 428: Social, Legal and Ethical Foundations of Public Relations (4.0 units)

Covers the complex intersection of legal standards and regulations, ethical practices and decision making, and social responsibilities for public relations/strategic communication practitioners.

• Prerequisite: 1 from (PR 250 or JOUR 250)

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21240D	001	Lecture	6:30-9:50pm	Tuesday	20 of 20	Monique Rad-Stein	ANN406

PR 429: Business and Economic Foundations of Public Relations (4.0 units)

Relationship between public relations/strategic communication and other organizational disciplines; understanding business goals and objectives; economic literacy; financial/investor relations; how PR/communication agencies are built and managed.

• Prerequisite: 1 from (PR 351A or JOUR 351A)

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21241D	001	Lecture	2:00-5:20pm	Tuesday	21 of 20	Burghardt Tenderich	ANNL116
21243D	001	Lecture	2:00-5:20pm	Monday	23 of 20	David Stamper	ANNL116	Word (401408 KB)
21244D	001	Lecture	2:00-5:20pm	Monday	12 of 20	Laura Jackson	ASC228	PDF (746024 KB)

PR 450: Advanced Strategic Public Relations (4.0 units)

In-depth study of methods for planning, managing and evaluating strategic communication campaigns; critical analysis of contemporary cases; development of campaigns for real world clients.

• Prerequisite: 1 from (PR 351B or JOUR 351B) and 1 from (PR 463 or JOUR 463)

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21267D	001	Lecture	6:00-9:20pm	Monday	9 of 12	Melissa Robinson	ANN408
21268D	001	Lecture	6:00-9:20pm	Wednesday	9 of 12	Darryl Ryan	ANN405	PDF (211206 KB)

PR 452: Public Relations in Entertainment (4.0 units)

Public relations in the design, promotion, and presentation of popular entertainment, including films, broadcasting, music, expositions, amusement parks, resorts and arenas.

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21270D	001	Lecture	6:30-9:50pm	Wednesday	32 of 40	Paul Pflug	ANNL101

PR 454: Sports Public Relations (2.0 units)

Introduction to the field of sports information and promotion, including lectures, media assignments, role-playing, and presentations by sports professionals.

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21275D	001	Lecture	6:30-9:10pm	Monday	18 of 25	Jeffrey Moeller	ANNL115

PR 455: Public Relations for Non-Profit Organizations (4.0 units)

Introduction to the specialized field of public relations for non-profit and non-governmental organizations; emphasis on case studies, strategic and critical thinking, and campaign development.

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21278D	001	Lecture	2:00-5:20pm	Monday	7 of 16	Lisa Johnson	ANN309	Word (567282 KB)

PR 463: Strategic Public Relations Research, Analysis and Insights (4.0 units)

Identification of key strategic insights that drive successful communication campaigns, based on research techniques including surveys, content evaluation and social media monitoring.

• Prerequisite: 1 from (PR 351A or JOUR 351A)

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21290D	001	Lecture	12:00-1:50pm	Mon, Wed	22 of 22	Jennifer Floto	ANN408
21291D	001	Lecture	6:00-9:20pm	Wednesday	17 of 18	Dave Quast	ANN209
21292D	001	Lecture	6:30-9:50pm	Monday	19 of 19	Ulrike Gretzel	ASC331

PR 478: Social Media Analytics: Data and Content Creation for Real-time Public Relations (4.0 units)

Application of monitoring tools to become social media analysts and real-time content creators; interpretation of large data sets drawn from the social web; understanding of how to present data visually for optimal impact.

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21316D	001	Lecture	2:00-5:20pm	Tuesday	18 of 20	Matthew Leveque	ANN307

PR 486: Multimedia PR Content: Introduction to Digital Design Tools (2.0 units)

Hands-on lab; producing multimedia content; basic principles of design; tools and techniques to create digital images and layouts.

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21320D	001	Lecture	10:30-1:10pm	Tuesday	6 of 16	Victoria Arriola	ANN305

PR 490: Directed Research (1.0-8.0 units)

Individual research and readings. Not available for graduate credit.

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21396D	001	Lecture	TBA	TBA	0 of 12	Daren Brabham	OFFICE
21403D	001	Lecture	TBA	TBA	0 of 12	Fred Cook	OFFICE
21406D	001	Lecture	TBA	TBA	0 of 12	Jennifer Floto	OFFICE
21413D	001	Lecture	TBA	TBA	0 of 12	Matthew Leveque	OFFICE
21424D	001	Lecture	TBA	TBA	0 of 12	Burghardt Tenderich	OFFICE
21426D	001	Lecture	TBA	TBA	0 of 12	Jay Wang	OFFICE
21428D	001	Lecture	TBA	TBA	0 of 12		OFFICE
21429D	001	Lecture	TBA	TBA	0 of 12	Robert Kozinets	OFFICE

PR 492: Personal Branding (4.0 units)

Learn to build, promote and manage a personal brand through critical analysis, case study, interactive interpretation and creative problem solving.

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21430D	001	Lecture	6:30-9:50pm	Thursday	18 of 40	Jessica Weiner	ANN406	PDF (260870 KB)

PR 501: Advocacy Communications (4.0 units)

Study and evaluation of communications campaigns by civil society actors to influence public policy with a focus on messaging and efforts to shape news coverage.

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21456D	001	Lecture	2:00-5:20pm	Tuesday	20 of 24	Roberto Suro	ANN305	PDF (207382 KB)

PR 508: Introduction to Strategic Public Relations (3.0 units)

A survey of the profession, focusing on the key role of strategic public relations in today's information-based society; provides a social, economic and political context for the program.

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21491D	001	Lecture	3:00-5:40pm	Tuesday	13 of 15	Teresa Todd	ANN308
21492D	001	Lecture	6:30-9:10pm	Monday	11 of 15	Dotty Diemer	ANN413
21493D	001	Lecture	6:00-8:40pm	Tuesday	17 of 17	Burghardt Tenderich	ANN305

PR 510: Legal, Ethical and Social Foundations of Strategic Public Re (3.0 units)

Explores the origins, effects of, and processes for adhering to the complex network of legal, ethical and social responsibilities of the contemporary PR practitioner.

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21499D	001	Lecture	6:00-8:40pm	Wednesday	13 of 15	Michelle Sherman	ASC328	Word (560900 KB)
21500D	001	Lecture	12:00-2:40pm	Tuesday	14 of 15	Daren Brabham	ANN408	PDF (512651 KB)
21501D	001	Lecture	6:00-8:40pm	Monday	10 of 15	Laura Jackson	ASC228	PDF (825595 KB)

PR 535: Writing for Strategic Public Relations (3.0 units)

Intensive focus on the specialized writing requirements of online, broadcast, print and other public relations media; includes content analysis of strategic public relations materials.

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21554D	001	Lecture	6:30-9:10pm	Wednesday	14 of 15	Jennifer Floto	ANN307
21555D	001	Lecture	6:30-9:10pm	Monday	10 of 15	Daniel Gaines	ANN307	Word (560583 KB)
21556D	001	Lecture	6:30-9:10pm	Tuesday	Canceled
21557D	001	Lecture	6:30-9:10pm	Thursday	14 of 15	Jacqueline Liu	ANN305

PR 536: Digital, Social and Mass Media Public Relations Strategies (3.0 units)

Analysis of shifting media environment; development and execution of multi-platform campaigns based on organizational goals and audience characteristics.

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21560D	001	Lecture	6:30-9:10pm	Thursday	15 of 17	Matthew Leveque	ANNL115

PR 537: Public Relations and Branding (3.0 units)

Concept of branding, including brand definition, brand engagement, brand management and the role of public relations in creating brand value.

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21561D	001	Lecture	3:00-5:40pm	Tuesday	18 of 18	Fred Cook	ASC228

PR 538: Image Management in Entertainment (3.0 units)

In-depth study of the creation and protection of reputations for entertainment properties of all types and the characteristics that distinguish it from other disciplines.

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21563D	001	Lecture	6:30-9:10pm	Wednesday	16 of 20	Paula Askanas	ANN309	Word (55957 KB)

PR 561: Principles of Public Relations (4.0 units)

Practical and theoretical survey of the public relations profession as it is currently practiced, providing a social/contextual backdrop for further study of the field.

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21599D	169	Lecture	TBA	TBA	13 of 60	Burghardt Tenderich,Laura Jackson	ONLINE

PR 565: Corporate Public Relations and Reputation (3.0 units)

Learn all aspects of corporate communications and reputation management through real-time news analysis, cases and senior guest speakers from the world's largest, most admired companies.

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21597D	001	Lecture	6:30-9:10pm	Monday	20 of 21	Robert Feldman	ANN209

PR 590: Directed Research (1.0-12.0 units)

Research leading to the master's degree. Maximum units which may be applied to the degree to be determined by the department.

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21464D	001	Lecture	TBA	TBA	0 of 12	Jay Wang	OFFICE
21621D	001	Lecture	TBA	TBA	0 of 12	Robert Kozinets	OFFICE
21629D	001	Lecture	TBA	TBA	0 of 12	Daren Brabham	OFFICE
21636D	001	Lecture	TBA	TBA	0 of 12	Fred Cook	OFFICE
21642D	001	Lecture	TBA	TBA	0 of 12	Burghardt Tenderich	OFFICE
21644D	001	Lecture	TBA	TBA	2 of 12	Jennifer Floto	OFFICE
21649D	001	Lecture	TBA	TBA	0 of 12		OFFICE
21654D	001	Lecture	TBA	TBA	0 of 12	Matthew Leveque	OFFICE

PR 594a: Master's Thesis (2.0 units)

Credit on acceptance of thesis.

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21681D	001	Lecture	TBA	TBA	24 of 35	Jennifer Floto	OFFICE

PR 594b: Master's Thesis (2.0 units)

Credit on acceptance of thesis.

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21665D	001	Lecture	TBA	TBA	1 of 12	Jennifer Floto	OFFICE

PR 594z: Master's Thesis (0.0 units)

Credit on acceptance of thesis.

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21671D	001	Lecture	TBA	TBA	5 of 12	Jennifer Floto	OFFICE

PR 597: Financial and Investor Communications (3.0 units)

Provides a practical, working understanding of financial communications, concerned primarily with articulating a company's value. This applies to matters of corporate image and financial/investment environment. Open only to public relations and strategic public relations majors.

• Prerequisite: 1 from (PR 508 or JOUR 508)

Section	Session	Type	Time	Days	Registered	Instructor	Location	Syllabus	Info
21683D	001	Lecture	6:30-9:10pm	Wednesday	7 of 20	David Stamper	ASC228