Marketing 525:
Consumer Behavior (3.0 units)
Theories and applications of consumer behavior in marketing; psychlogical, social, cultural, and ethnic factors influencing consumer behavior.
- Prerequisite: 1 from (GSBA 509 or GSBA 509a or GSBA 528)
- Restriction: Registration open to the following class level(s): Master Student, Doctoral Student
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16522R | 033 | Lecture | 6:00-10:00pm | Monday | 33 of 54 | Dennis Schorr | JKP112 |  |