Marketing 555:
Marketing Channels (1.5-3.0 units)
Examination of strategic decision making in marketing channels. Intensity of distribution, vertical integration, how roles are formulated, types of intermediaries, and multiple channels of distribution. Prerequisite: 1 from (GSBA 509 or GSBA 509a or GSBA 528).
| Section | Session | Units | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|---|
| 16545R | 411 | 1.5 | Lecture | 11:00-12:20pm | Mon, Wed | 20 of 54 | Gary Frazier | JKP210 |  | |
| 16546R | 415 | 1.5 | Lecture | 11:00-12:20pm | Mon, Wed | 22 of 54 | Gary Frazier | JKP210 | |