Journalism 504:
Strategic Public Relations Research, Evaluation and Insights (3.0 units)
Covers use of primary and secondary research methods, analysis, web monitoring and analytics, pre-and post-campaign testing, and other techniques in program planning and evaluation. Prerequisite: JOUR 508.
- Prerequisite: JOUR 508
Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
---|---|---|---|---|---|---|---|---|---|
21479D | 001 | Lecture | 6:30-9:10pm | Tuesday | 16 of 18 | Jennifer Floto | ASC328 | ||
21480D | 001 | Lecture | 6:30-9:10pm | Monday | 19 of 19 | Robert Kozinets | ANN211 | ||
21481D | 001 | Lecture | 6:30-9:10pm | Thursday | 14 of 16 | Robert Kozinets | ANNL116 |