Journalism 491:
Transmedia, New Media and Strategic PR/Communication (4.0 units)
Study of the new rules of message development and dissemination in strategic communication and marketing: Participatory Culture, Transmedia Branding, Spreadable Media, and Crowdsourcing. Open only to seniors and master students in Public Relations and Strategic Public Relations.
- Restriction: Registration open to the following major(s): Public Relations, Strategic Public Relations
- Restriction: Registration open to the following class level(s): Senior, Master Student
Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
---|---|---|---|---|---|---|---|---|---|
21444D | 001 | Lecture | 6:00-9:20pm | Tuesday | 10 of 16 | Henry Jenkins, Burghardt Tenderich | ANN209 |