USC Schedule of Classes

Fall 2014

Marketing 405:

Advertising and Promotion Management (4.0 units)

Role of advertising in the marketing mix: determining objectives, strategies, and plans from situation analysis through research and creative processes, media selection, and sales promotion. Prerequisite: BUAD 307 or COMM 200 or COMM 302 or JOUR 340 or MKT 385x.
  • Prerequisite: 1 from (BUAD 307 or COMM 200 or COMM 302 or JOUR 340 or MKT 385)
  • Restriction: Registration open to the following class level(s): Freshmen, Sophomore, Junior, Senior, Senior (fifth year)
SectionSessionTypeTimeDaysRegisteredInstructorLocationSyllabusInfo
16470R001Lecture12:00-1:50pmMon, Wed43 of 48Lisa CavanaughHOH303session dates
16472R001Lecture2:00-3:50pmMon, Wed43 of 48Lisa CavanaughHOH303session dates
16474D001Lecture4:00-5:50pmMon, Wed44 of 47Hank WasiakHOH304Word (46251 KB)session dates
Information accurate as of March 9, 2015 8:11 am.