Marketing 560:
Marketing Strategy and Policy (3.0 units)
Integrated approach to the use of marketing tools and concepts in the formulation and execution of a marketing plan.
- Prerequisite: 1 from (GSBA 509 or GSBA 509a or GSBA 528)
- Restriction: Registration open to the following class level(s): Master Student, Doctoral Student
- Note: Note: Description of the course: Design and implementation of marketing strategies applied to domestic and global business challenges that span multiple industries complimented by a multi-period competitive market environment simulation.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16550R | 033 | Lecture | 3:30-4:50pm | Mon, Wed | 30 of 54 | Diane Badame | JKP210 | PDF (335173 KB) |   |