Marketing 405:
Advertising and Promotion Management (4.0 units)
Role of advertising in the marketing mix: determining objectives, strategies, and plans from situation analysis through research and creative processes, media selection, and sales promotion.
- Prerequisite: 1 from (BUAD 307 or JOUR 340 or COMM 200 or COMM 302)
- Restriction: Registration open to the following class level(s): Freshmen, Sophomore, Junior, Senior
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16470R | 001 | Lecture | 4:00-5:50pm | Mon, Wed | 34 of 36 | Hank Wasiak | VKC205 | Word (162296 KB) |  |
| 16472R | 001 | Lecture | 10:00-11:50am | Mon, Wed | 37 of 40 | Therese Wilbur | HOH301 | |