Fall 2013

Production and distribution of information within large organizations; information networks, organization structure, control and decision-making functions. Resources necessary for effective organizational communication systems.

Central issues of theory and practice in the management of communication; broad introduction to all areas of the program. Open to M.A. in Communication Management students only.

Roles, responsibilities and requirements of communication functions within corporations; design and implementation of communication plans; strategic message production for internal and external audiences.

Communication consulting skills including facilitation, training,presentation coaching, benefits writing, speech writing, and communication organizational change; consulting basics, proposals, cost estimating, and final reports.

Writing skills necessary for an organizational communicator; review of strategic writing fundamentals; development of portfolio of diverse media applications based on strategic corporate communication requirements.

Examines images and image manipulation in communication, management and social control. Synthesizes work ranging from cognition and interpersonal behavior to mass media and popular culture.

Theory and research on value and attitude formation and change; consequences for communication and behavior.

How mass media shape public images of groups, channel political power, promote consumption of goods. Social and political theoriesas tools in evaluating media impact.

Examination of the impact of global economic changes on communications industries, the political and economic forces shaping these industries and the roles of its managers.

Basics of multimedia; new forms of audio and video interactive technologies; computer communication networks; social, political, cultural, interpersonal, organizational issues related to emerging communication technologies. (Duplicate credit in former COMM 533.)

Applications of both data and interpretation in communications management. Topics include: audience ratings, surveys, experimental tests of programs and campaigns, formative evaluation, secondary data sources.

Communication strategies for product marketing and advertising; communication's role in developing domestic and international marketplaces; practical applications of persuasion theory.

Use of rhetorical theories and communication models to create organizational identification with internal and external audiences; the role of values and ethics in creating identities.

Cultural and critical analyses of radio and recording industry development and business strategy; influence of legal and regulatory institutions, impact of new forms of distribution.

Foundational and advanced practices for copywriting and related design incommunication; integrated analysis of concepts and pragmatics surrounding creativity forcommunication effectiveness

Analysis and development of online communication and marketing campaigns; exploration of current Internet best practices in social media, SEM, privacy, location-based marketing, and online measurement.

Communication strategies in a global marketing environment; analysis of global â?? local challenges and opportunities; effective global integrated communication to create and sustain competitive advantage

Examines the influence of the transglobal flow of media between the U.S. entertainment industries and other national media industries

Examines how legal decisions impact commercial and personal uses of the Internet; regulatory responses to court decisions.

Participation as consultants in field projects. Use of organizational, interpretive, and statistical methods to design organizational communication systems is emphasized.

Communication strategies for effective negotiation, mediation and facilitation of disputes; structures for public interventions; emergence of online dispute resolution systems.

Evolution, models, metrics and stakeholders. Key communication issues in designing and implementing initiatives, CSR reporting, strategic partnerships and online communities. Analysis of communication paradoxes.

Theory and research issues in the use of media for changing behavior in health, public safety, welfare, and other areas of social services.

Comparison of traditional communication programs and newer information and communication technologies for analyzing needs of international communities; design, implementation, monitoring, and evaluation of development-related projects.

Fundamental principles of audience research; critique of existing methodologies; implications for global audiences and mass media markets.

Research leading to the master's degree. Maximum units which may be applied to the degree to be determined by the school. Graded CR/NC.

Field experience in applying communication principles to settings in organizations, campaigns, or other contexts; analysis and assessment of issues and problems. Open to Communication Management, accelerated B.A., Communication/M.A., Communication Management, and M.A., Global Communication students only.

Students design and produce an original project appropriate for their emphasis area within the Master of Communication degree; oral defense of project. Open to Master of Communication Management students only. (Duplicates credit in former COMM 597.)