Marketing Analytics

Section 16546

  • Note: Duplicates credit in the former DSO-566. Section 16547: MS in Business Analytics students only.
  • Session Dates (session code 033)
    First day of classes:
    Monday, August 21, 2017
    Last day to add:
    Friday, September 8, 2017
    Last day to drop without a mark of "W" and receive a refund:
    Friday, September 8, 2017
    Last day to withdraw without a “W” on transcript or change pass/no pass to letter grade:
    Friday, October 6, 2017
    Last day to drop with a mark of "W":
    Friday, November 10, 2017
    End of session:
    Wednesday, December 13, 2017
  • Book List Prices and book list are subject to change.
    • Blattberg. Database Marketing. (Recommended)
      ISBN: 9781441903327
      New: $89.95
      Used: $67.50
    • Luo. MKT 566 Course Reader: Marketing Analytics. (Required)
      ISBN: 9780182221264
      New: $49.31
      Used: $37.00
    • Lilien. Prin of Marketing Engineering & Analytics. (Recommended)
      ISBN: 9780985764821
      New: $45.00
      Used: $33.75
      Rental: $18.00 (Used)
    Purchase from USC Bookstore