USC Schedule of Classes

Fall 2017

Public Relations 537:

Public Relations and Branding (3.0 units)

Concept of branding, including brand definition, brand engagement, brand management and the role of public relations in creating brand value.
    SectionSessionTypeTimeDaysRegisteredInstructorLocationSyllabusInfo
    21561D001Lecture3:00-5:40pmTuesday19 of 20Fred CookASC228session dates
    Information accurate as of March 4, 2018 5:28 pm.