Marketing 616:
Understanding Consumer and Organizational Buying Behavior (3.0 units)
Behavioral research and theory on marketing with a focus on goals, emotions, categorization and knowledge, inferences, attitudes, consumption, marketing and technology, organizational learning, new product development. Open to students in the doctoral program in business administration only.
- Restriction: Registration open to the following major(s): Business Administration
- Restriction: Registration open to the following class level(s): Doctoral Student
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16572R | 036 | Lecture | 1:00-3:50pm | Friday | 7 of 10 | Debbie MacInnis | ACC312 |  |